Digital Marketing in the Age of AI: View Global Experience
| المصدر: | مجلة دراسات اقتصادية |
|---|---|
| الناشر: | جامعة زيان عاشور بالجلفة |
| المؤلف الرئيسي: | Guidoum, Sihem (Author) |
| مؤلفين آخرين: | Elkhansa, Saadi (Co-Author) |
| المجلد/العدد: | مج18, ع1 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2024
|
| الشهر: | أبريل |
| الصفحات: | 141 - 151 |
| ISSN: |
2716-8301 |
| رقم MD: | 1466997 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Artificial Intelligence | Digital Marketing
|
| رابط المحتوى: |
عدد مرات التحميل
14
| LEADER | 01699nam a22002297a 4500 | ||
|---|---|---|---|
| 001 | 2211497 | ||
| 041 | |a eng | ||
| 044 | |b الجزائر | ||
| 100 | |9 761503 |a Guidoum, Sihem |e Author | ||
| 245 | |a Digital Marketing in the Age of AI: |b View Global Experience | ||
| 260 | |b جامعة زيان عاشور بالجلفة |c 2024 |g أبريل | ||
| 300 | |a 141 - 151 | ||
| 336 | |a بحوث ومقالات |b Article | ||
| 520 | |b The convergence of artificial intelligence and digital marketing is important in today's business world. the study features case studies involving prominent entities including Netflix, Alibaba, Starbucks, and JP Morgan Chase, offering tangible examples of how AI disruptively transforms content recommendations, fashion retail, consumer insights, and copywriting practices to amplify user encounters and yield tangible business results. In summation, the research emphasizes the profound influence of AI on the landscape of marketing, By harnessing the capabilities afforded by AI, businesses can establish more profound connections with their clientele, optimize operational strategies, and enhance the effectiveness of their marketing efforts. | ||
| 653 | |a الذكاء الاصطناعي |a التسويق الرقمي |a الاستراتيجيات التسويقية |a سلوك المستهلك | ||
| 692 | |b Artificial Intelligence |b Digital Marketing | ||
| 700 | |9 761509 |a Elkhansa, Saadi |e Co-Author | ||
| 773 | |4 الاقتصاد |6 Economics |c 009 |e Economic Studies Journal |f Dirāsāt iqtiṣādiyaẗ |l 001 |m مج18, ع1 |o 2442 |s مجلة دراسات اقتصادية |v 018 |x 2716-8301 | ||
| 856 | |u 2442-018-001-009.pdf | ||
| 930 | |d y |p y |q n | ||
| 995 | |a EcoLink | ||
| 999 | |c 1466997 |d 1466997 | ||
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