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Artificial Intelligence as a Supportive Tool for Digital Marketing

المصدر: مجلة التراث
الناشر: جامعة زيان عاشور بالجلفة - مخبر جمع دراسة وتحقيق مخطوطات المنطقة وغيرها
المؤلف الرئيسي: El-Moffock, Nabila (Author)
المجلد/العدد: مج13, ع3
محكمة: نعم
الدولة: الجزائر
التاريخ الميلادي: 2023
الشهر: أكتوبر
الصفحات: 73 - 92
DOI: 10.35918/1064-013-003-005
ISSN: 2253-0339
رقم MD: 1448353
نوع المحتوى: بحوث ومقالات
اللغة: الإنجليزية
قواعد المعلومات: AraBase
مواضيع:
كلمات المؤلف المفتاحية:
Artificial Intelligence (AI) | Digital Marketing | Information
رابط المحتوى:
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المستخلص: Digital marketing has evolved rapidly in recent years, with organizations striving to stay ahead in the competitive online landscape. To achieve this, businesses are increasingly turning to artificial intelligence (AI) as a supportive tool for their digital marketing strategies. This paper aims to explore the role of AI in enhancing digital marketing efforts and its potential as a game-changer in the field. The descriptive research method was used in this study since it describes the two concepts of Artificial Intelligence (AI) and digital marketing and the relationship between them. The findings of this research show that information received from AI should be used in the correct way, clearly identifying and knowing what content customers want to receive from the brand, is going to have a positive impact on the business in general.

ISSN: 2253-0339

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