The Impact of Marketing Information Systems on Improving the Quality of Banking Services: A Case Study of the Bank of Agriculture and Rural Development
| العنوان بلغة أخرى: |
أثر نظم المعلومات التسويقية في تحسين جودة الخدمات البنكية: دراسة حالة بنك الفلاحة والتنمية الريفية |
|---|---|
| المصدر: | مجلة الأصيل للبحوث الاقتصادية والإدارية |
| الناشر: | جامعة عباس لغرور خنشلة - كلية العلوم الاقتصادية والتجارية وعلوم التسيير |
| المؤلف الرئيسي: | Athmani, Bachir (Author) |
| مؤلفين آخرين: | Mahdi, Mourad (Co-Author) |
| المجلد/العدد: | مج8, ع1 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2024
|
| الشهر: | أبريل |
| الصفحات: | 47 - 72 |
| ISSN: |
2571-9866 |
| رقم MD: | 1473851 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Marketing Information Systems | Quality of Banking Services | Bank of Agriculture and Rural Development | Tebessa
|
| رابط المحتوى: |
عدد مرات التحميل
4
| المستخلص: |
This study aims to identify the role and extent of the contribution of marketing information systems in improving the quality of banking services among a sample of clients of the Bank of Agriculture and Rural Development. Its importance lies in the fact that it enables the bank under study to know its position in the local market through the opinions of its customers about the quality of banking services provided by it, and the extent of their satisfaction with these services provided. For this purpose, the researcher in this study relied on the descriptive analytical approach to shed light on the marketing information system and its role in improving the quality of banking services. For this purpose, a questionnaire was used and distributed to a sample of 148 customers of the bank under study, chosen randomly and to achieve this goal, statistical methods appropriate to the nature of this study were used. One of the most prominent findings of the study was that customers’ evaluation of the quality of banking services provided to them by the bank under study was very high, and therefore the quality of service provided by the bank under study was satisfactory to the customers of the sample and at the level of their expectations. |
|---|---|
| ISSN: |
2571-9866 |
عناصر مشابهة
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