Enunciation of Mobile Advertising and Determinants of Customer Satisfaction, Scope and Limits of Subjective Indicators: Case of Mobile Telephone Operators in Algeria
| المصدر: | مجلة دفاتر اقتصادية |
|---|---|
| الناشر: | جامعة عاشور زيان الجلفة - كلية العلوم الاقتصادية والعلوم التجارية وعلوم التسيير |
| المؤلف الرئيسي: | Boussad, Nait Ibrahim (Author) |
| مؤلفين آخرين: | Nouala, Meriem (Co-Author) |
| المجلد/العدد: | مج15, ع1 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2024
|
| التاريخ الهجري: | 1445 |
| الشهر: | ماي |
| الصفحات: | 1 - 16 |
| DOI: |
10.36530/1661-015-001-001 |
| ISSN: |
2170-1040 |
| رقم MD: | 1479291 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Mobile Advertising | Customer Satisfaction | Subjective Indicators
|
| رابط المحتوى: |
| LEADER | 01992nam a22002417a 4500 | ||
|---|---|---|---|
| 001 | 2222742 | ||
| 024 | |3 10.36530/1661-015-001-001 | ||
| 041 | |a eng | ||
| 044 | |b الجزائر | ||
| 100 | |a Boussad, Nait Ibrahim |e Author |9 477229 | ||
| 245 | |a Enunciation of Mobile Advertising and Determinants of Customer Satisfaction, Scope and Limits of Subjective Indicators: |b Case of Mobile Telephone Operators in Algeria | ||
| 260 | |b جامعة عاشور زيان الجلفة - كلية العلوم الاقتصادية والعلوم التجارية وعلوم التسيير |c 2024 |g ماي |m 1445 | ||
| 300 | |a 1 - 16 | ||
| 336 | |a بحوث ومقالات |b Article | ||
| 520 | |b In the era of unstable business environment and economic conditions, consumer satisfaction is one of the top concerns of companies; the purpose of this study is to measure consumer satisfaction with mobile advertising offered by telephone operators mobile in Algeria namely Djezzy, Mobilis and Ooredoo, based on well-defined criteria that encompasses the value of this advertising namely credibility, informativeness, irritation and entertainment. The results of the inquiry showed that the consumer is satisfied with the quality of the information contained in the advertisement; however, concerning the credibility, irritation and entertainment of the advertising message, consumers confirm their insatisfaction toward these criteria. | ||
| 653 | |a إعلانات الهاتف المحمول |a الرسالة الإعلانية |a رضا العملاء |a شركات الاتصالات |a الجزائر | ||
| 692 | |b Mobile Advertising |b Customer Satisfaction |b Subjective Indicators | ||
| 700 | |9 533183 |a Nouala, Meriem |e Co-Author | ||
| 773 | |4 الاقتصاد |6 Economics |c 001 |e Revue Cahiers Economiques |f Mağallaẗ dafātir iqtiṣādiyyaẗ |l 001 |m مج15, ع1 |o 1661 |s مجلة دفاتر اقتصادية |v 015 |x 2170-1040 | ||
| 856 | |u 1661-015-001-001.pdf | ||
| 930 | |d y |p y |q n | ||
| 995 | |a EcoLink | ||
| 999 | |c 1479291 |d 1479291 | ||
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