Theoretical Study on Advertising Deception and its Impact on Consumers
| المصدر: | المجلة الدولية للأداء الاقتصادي |
|---|---|
| الناشر: | جامعة أمحمد بوقرة بومرداس - مخبر أداء المؤسسات الاقتصادية الجزائرية في ظل الحركية الاقتصادية الدولية |
| المؤلف الرئيسي: | Nessah, Imene (Author) |
| المجلد/العدد: | مج7, ع1 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2024
|
| الشهر: | جوان |
| الصفحات: | 137 - 157 |
| DOI: |
10.54241/2065-007-001-008 |
| ISSN: |
2661-7161 |
| رقم MD: | 1480643 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Advertising Deception | False Advertising | Deceptive Practices | Consumer Protection
|
| رابط المحتوى: |
| LEADER | 01952nam a22002297a 4500 | ||
|---|---|---|---|
| 001 | 2224149 | ||
| 024 | |3 10.54241/2065-007-001-008 | ||
| 041 | |a eng | ||
| 044 | |b الجزائر | ||
| 100 | |9 785563 |a Nessah, Imene |e Author | ||
| 245 | |a Theoretical Study on Advertising Deception and its Impact on Consumers | ||
| 260 | |b جامعة أمحمد بوقرة بومرداس - مخبر أداء المؤسسات الاقتصادية الجزائرية في ظل الحركية الاقتصادية الدولية |c 2024 |g جوان | ||
| 300 | |a 137 - 157 | ||
| 336 | |a بحوث ومقالات |b Article | ||
| 520 | |b Advertising is a pivotal element in the landscape of marketing, primarily focused on capturing consumer attention and enhancing sales volumes. It holds a critical position in fostering brand recognition and influencing purchasing decisions. Nevertheless, the realm of advertising has been subject to substantial scrutiny due to the prevalence of deceptive and misleading practices that furnish consumers with erroneous and incomplete information. This study aimed to highlight how advertising deception affects consumers' behavior and their trust in the brand. It concluded that advertising deception negatively affects both consumer psychology and the organization's reputation, in addition to a decline in customer support and loyalty to the brand. | ||
| 653 | |a الخداع الإعلاني |a الثقافة الاستهلاكية |a رضا العملاء |a العلامات التجارية | ||
| 692 | |b Advertising Deception |b False Advertising |b Deceptive Practices |b Consumer Protection | ||
| 773 | |4 الإدارة |6 Management |c 008 |e International Journal of Economic Performance IJEP |f Al-Mağallaẗ al-duwaliyaẗ li-l-adā’ al-iqtiṣādī |l 001 |m مج7, ع1 |o 2065 |s المجلة الدولية للأداء الاقتصادي |v 007 |x 2661-7161 | ||
| 856 | |u 2065-007-001-008.pdf | ||
| 930 | |d y |p y |q n | ||
| 995 | |a EcoLink | ||
| 999 | |c 1480643 |d 1480643 | ||
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