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Exploring Gamification as a Tool for Enhancing Employee Training Effectiveness in Tourism Companies

المصدر: المجلة العلمية لكلية السياحة والفنادق
الناشر: جامعة الإسكندرية - كلية السياحة والفنادق
المؤلف الرئيسي: Ibrahim, Salsabil Attia (Author)
مؤلفين آخرين: Attia, Azza Saad Mohammed (Co-Author) , Bahaa El Din, Rania Mohammed (Co-Author)
المجلد/العدد: ع21, الإصدار1
محكمة: نعم
الدولة: مصر
التاريخ الميلادي: 2024
الشهر: يونيو
الصفحات: 74 - 97
ISSN: 2314-7024
رقم MD: 1483964
نوع المحتوى: بحوث ومقالات
اللغة: الإنجليزية
قواعد المعلومات: HumanIndex
مواضيع:
كلمات المؤلف المفتاحية:
Employee Engagement | Employee Training | Gamification | Knowledge Acquisition | Skill Development | Tourism Industry
رابط المحتوى:
صورة الغلاف QR قانون
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المستخلص: The tourism industry, renowned for its dynamism and service-oriented nature, necessitates a well-equipped workforce to deliver outstsnding customer experiences. Conventional training methods -often reliant on passive learning approaches- have proven ineffective in engaging and motivating employees, leading to knowledge gaps and skill deficiencies. Gamification can transform training into an engaging, motivating, and interactive learning experience by offering more engaging and interactive approach to employee training. This study proposes a set of game elements to enhance employee training effectiveness in tourism companies. By conducting a methodical analysis of the literature, identified seven game elements. These factors were evaluated by a panel of experts selected from training providers. The participants were instructed to fill out questionnaire that specifically assess the quality, and effectiveness of the selected elements. The evaluation result indicated that the identified game elements will significantly and optimally enhance employee training effectiveness in tourism companies. The research concluded that selected gamification elements can significantly enhance employee training outcomes in the tourism industry. Gamification techniques when implemented effectively, can transform employee training into an engaging, motivating, and interactive experience, leading to improved knowledge acquisition, skill development, and employee engagement. The findings can inform the design and implementation of more engaging and impactful training programs, ultimately leading to a more qualified and motivated workforce within the tourism industry. As the tourism industry continues to evolve and adapt to new challenges and opportunities, gamification is poised to play an increasingly important role in equipping employees with the skills and knowledge necessary to thrive in this dynamic and demanding sector.

ISSN: 2314-7024

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