Using Digital Promotion Tools as a Mean to Improve the Brand Image: Study of Sofitel Algiers Hamma Garden Hotel during the Second Six-Month Period of 2023
| المصدر: | مجلة المنهل الإقتصادي |
|---|---|
| الناشر: | جامعة الشهيد حمه لخضر الوادي - كلية العلوم الاقتصادية والتجارية وعلوم التسيير |
| المؤلف الرئيسي: | Gherbal, Chahinda (Author) |
| مؤلفين آخرين: | Dridi, Ahlem (Co-Author) |
| المجلد/العدد: | مج7, ع1 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2024
|
| الشهر: | جوان |
| الصفحات: | 1125 - 1140 |
| ISSN: |
2602-7968 |
| رقم MD: | 1490457 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Digital Marketing | Brand Image | Digital Mail | Digital Website | Social Networking Sites | Search Engines
|
| رابط المحتوى: |
عدد مرات التحميل
2
| LEADER | 02090nam a22002297a 4500 | ||
|---|---|---|---|
| 001 | 2233943 | ||
| 041 | |a eng | ||
| 044 | |b الجزائر | ||
| 100 | |9 790967 |a Gherbal, Chahinda |e Author | ||
| 245 | |a Using Digital Promotion Tools as a Mean to Improve the Brand Image: |b Study of Sofitel Algiers Hamma Garden Hotel during the Second Six-Month Period of 2023 | ||
| 260 | |b جامعة الشهيد حمه لخضر الوادي - كلية العلوم الاقتصادية والتجارية وعلوم التسيير |c 2024 |g جوان | ||
| 300 | |a 1125 - 1140 | ||
| 336 | |a بحوث ومقالات |b Article | ||
| 520 | |b The present study aims to identify the extent to which digital promotion tools (website, email, social networking sites, digital advertising, search engines, digital content creation) contribute to improving the brand’s image. We have chosen the Sofitel Hotel, Algiers, for the case study. The study included a sample of employees in the hotel under study. We relied on the interview as a tool for collecting data, and we analyzed that data following a qualitative approach. This study reached several results, the most important of which are: there is a contribution of digital promotion tools to improving the brand image of the Sofitel Hotel Algiers, as the latter applies digital promotion strategies. One of the most important research recommendations is that the Sofitel Hotel should explore opportunities for cooperation with digital influencers in the field. | ||
| 653 | |a التسويق الرقمي |a مواقع التواصل الاجتماعي |a العلامات التجارية |a محركات البحث | ||
| 692 | |b Digital Marketing |b Brand Image |b Digital Mail |b Digital Website |b Social Networking Sites |b Search Engines | ||
| 700 | |9 790972 |a Dridi, Ahlem |e Co-Author | ||
| 773 | |4 الاقتصاد |6 Economics |c 073 |e Journal Al-Manhel Economique |f Mağallaẗ al-manhal al-iqtiṣādī |l 001 |m مج7, ع1 |o 2055 |s مجلة المنهل الإقتصادي |v 007 |x 2602-7968 | ||
| 856 | |u 2055-007-001-073.pdf | ||
| 930 | |d y |p y |q n | ||
| 995 | |a EcoLink | ||
| 999 | |c 1490457 |d 1490457 | ||
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