The Effect of Facebook Followers' Interaction on the Expected Quality of Food Commodities: A Case Study of Enjoy Plus Company in Zarqa City / Jordan
| المصدر: | مجلة المنهل الإقتصادي |
|---|---|
| الناشر: | جامعة الشهيد حمه لخضر الوادي - كلية العلوم الاقتصادية والتجارية وعلوم التسيير |
| المؤلف الرئيسي: | Akaileh, Mustafa (Author) |
| مؤلفين آخرين: | Al Assaf, Khaled Tawfeq (Co-Author) , Al-Shaikh, Mustafa S. (Co-Author) , Lafee, Marwan A. (Co-Author) |
| المجلد/العدد: | مج7, ع1 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2024
|
| الشهر: | جوان |
| الصفحات: | 1225 - 1238 |
| ISSN: |
2602-7968 |
| رقم MD: | 1490645 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Expected Quality | Enjoy Plus Company | Food Products | Interaction with Followers on Facebook | Jordan
|
| رابط المحتوى: |
عدد مرات التحميل
1
| المستخلص: |
Nowadays, Facebook Followers in marketing perspective are extremely Seek to reach and access to most brands all over the world. Facebook followers are considered a double-edged, grant brands an advantage to achieve their targets. As they impact consumers’ intentions to buy. The main purpose of this study is to investigate the influence of Facebook followers' interaction on expected food quality, using Enjoy Plus company in Jordan as a case study. The study used four influence factors, (Comments, participating, like, tag, and follow up) as independent variables (IV), while the dependent variable (DV) is expected quality. Quantitative survey data was collected from 396 followers. Regression analysis revealed a significant positive effect of social media interaction on expected quality. Specifically, comments and responses had the strongest influence, explaining 77.3% of variance. The findings provide practical implications for food companies in utilizing Facebook tools to shape followers' service quality perceptions. Further research across industries and cultural contexts is warranted to expand on the conclusions. |
|---|---|
| ISSN: |
2602-7968 |
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