An Analytical Study of Recent Trends in Consumer Behavior in Light of the Development of Digital Marketing Technologies and the Impact of the Covid-19 Pandemic
| المصدر: | مجلة الدراسات التجارية والاقتصادية المعاصرة |
|---|---|
| الناشر: | جامعة ابن خلدون تيارت - الملحقة الجامعية قصر الشلالة |
| المؤلف الرئيسي: | Nassira, Alit (Author) |
| المجلد/العدد: | مج7, ع2 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2024
|
| الشهر: | جويلية |
| الصفحات: | 16 - 32 |
| DOI: |
10.55624/2382-007-002-001 |
| ISSN: |
2661-7153 |
| رقم MD: | 1490772 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Electronic Consumer Behavior | E-Commerce | E-Marketing | Online Shopping | Covid-19 Pandemic
|
| رابط المحتوى: |
عدد مرات التحميل
2
| LEADER | 02247nam a22002297a 4500 | ||
|---|---|---|---|
| 001 | 2234262 | ||
| 024 | |3 10.55624/2382-007-002-001 | ||
| 041 | |a eng | ||
| 044 | |b الجزائر | ||
| 100 | |9 556398 |a Nassira, Alit |e Author | ||
| 245 | |a An Analytical Study of Recent Trends in Consumer Behavior in Light of the Development of Digital Marketing Technologies and the Impact of the Covid-19 Pandemic | ||
| 260 | |b جامعة ابن خلدون تيارت - الملحقة الجامعية قصر الشلالة |c 2024 |g جويلية | ||
| 300 | |a 16 - 32 | ||
| 336 | |a بحوث ومقالات |b Article | ||
| 520 | |b The COVID-19 pandemic and the resulting measures have contributed to changing people's consumption habits and the strong emergence of digital shopping and marketing. Accordingly, the study aimed to try to identify the most important changes occurring in consumer behavior and the resulting changes in marketing policies. To achieve this, we relied on analyzing the total data related to these changes to answer the study’s problem. The most important finding of the study is that the Covid-19 crisis led to a change in consumer behavior, as the level of mistrust in digital commerce decreased among some, and online purchases increased. Consumers are becoming more aware and have more choices, which poses new challenges for organizations. This requires the latter to realize the importance of understanding these behaviors and the necessity of using appropriate digital marketing techniques, exploiting opportunities, and avoiding threats. | ||
| 653 | |a استراتيجيات التسويق |a التسويق الإلكتروني |a سلوك المستهلك |a تجارة التجزئة |a جائحة كورونا "كوفيد-19" | ||
| 692 | |b Electronic Consumer Behavior |b E-Commerce |b E-Marketing |b Online Shopping |b Covid-19 Pandemic | ||
| 773 | |4 الاقتصاد |6 Economics |c 001 |e Journal of Contemporary Business and Economic Studies |f Mağallaẗ al-dirāsāt al-tiğāriyaẗ wa al-iqtiṣādiyaẗ al-muՙāṣiraẗ |l 002 |m مج7, ع2 |o 2382 |s مجلة الدراسات التجارية والاقتصادية المعاصرة |v 007 |x 2661-7153 | ||
| 856 | |u 2382-007-002-001.pdf | ||
| 930 | |d y |p y |q n | ||
| 995 | |a EcoLink | ||
| 999 | |c 1490772 |d 1490772 | ||
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