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الرئيسية > Advertising Flow through Faceb...>الوصف

Advertising Flow through Facebook and its Impact on Receiving Context: An Analytical Vision on the Dialectic of Impact and Reception

المصدر: مجلة الإعلام والمجتمع
الناشر: جامعة الشهيد حمه لخضر الوادي - كلية العلوم الاجتماعية والإنسانية
المؤلف الرئيسي: Assassi, Amel (Author)
المجلد/العدد: مج5, ع2
محكمة: نعم
الدولة: الجزائر
التاريخ الميلادي: 2021
الشهر: ديسمبر
الصفحات: 726 - 743
ISSN: 2602-568X
رقم MD: 1493502
نوع المحتوى: بحوث ومقالات
اللغة: الإنجليزية
قواعد المعلومات: EduSearch
مواضيع:
تدفق الإعلانات | مواقع التواصل الاجتماعي | الإعلانات الإلكترونية | موقع فيسبوك
كلمات المؤلف المفتاحية:
Advertising Flow | Facebook | Impact | Reception | Receiving Context
رابط المحتوى:

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المستخلص: This study aims to reveal the reality of the advertising flow through Facebook and the mechanisms to measure its impact on the context of receiving, by searching for the most important peculiarities of Facebook as an advertising pillar, as well as to identify the most important Patterns of Receiving electronic ads via Facebook. In order to achieve these objectives, we relied on the descriptive analytical method by describing the phenomenon of advertising flow through Facebook and its effect on the receiving process, and we concluded to anticipate the subsequent effects that these ads may have on User receive context. At the end of this study, we concluded as results of the analysis that: advertising flow through Facebook has several forms that differ from traditional advertising, as well as there are two patterns of receiving ads via Facebook, and this would enhance or hinder the effect of advertising on recipients, while there are five methods that allow us to measure the receiving of advertisements through social networking sites.
ISSN: 2602-568X

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