Marketing through Social Media as a New Mechanism to Improve the Image of Tourist Destinations: Insights from the Experiences of Algeria and Libya
| المصدر: | مجلة دراسات اقتصادية |
|---|---|
| الناشر: | جامعة زيان عاشور بالجلفة |
| المؤلف الرئيسي: | Bouchoucha, Hiba (Author) |
| مؤلفين آخرين: | Gharbi, Samia (Co-Author) |
| المجلد/العدد: | مج18, ع2 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2024
|
| الشهر: | أغسطس |
| الصفحات: | 99 - 114 |
| ISSN: |
2716-8301 |
| رقم MD: | 1499314 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Social Media | Content Marketing | Tourist Destination Image | Tourist Attraction Factors | Algeria and Libya
|
| رابط المحتوى: |
عدد مرات التحميل
2
| LEADER | 02096nam a22002297a 4500 | ||
|---|---|---|---|
| 001 | 2243180 | ||
| 041 | |a eng | ||
| 044 | |b الجزائر | ||
| 100 | |a Bouchoucha, Hiba |e Author |9 795683 | ||
| 245 | |a Marketing through Social Media as a New Mechanism to Improve the Image of Tourist Destinations: |b Insights from the Experiences of Algeria and Libya | ||
| 260 | |b جامعة زيان عاشور بالجلفة |c 2024 |g أغسطس | ||
| 300 | |a 99 - 114 | ||
| 336 | |a بحوث ومقالات |b Article | ||
| 520 | |b This study aims to uncover the ways in which social media and content marketing can be utilized as innovative mechanisms to enhance the image of tourist destinations. It highlights various aspects of tourist attractions and how they can be leveraged to build a solid foundation for sustainable tourism orientation. the descriptive approach, based on content analysis, was adopted to suit the study's subject. Several findings were reached, notably the contribution of social media platforms in portraying a positive image of tourist destinations in both Algeria and Libya, as well as their role in promoting a culture of mutual tourism between the two countries, and promising future investment initiatives that must be capitalized on. Additionally, a set of recommendations was presented, emphasizing the importance of disseminating rich content about tourist destinations, including images, videos, articles, and tips on what facilitates tourist attraction and audience engagement. | ||
| 653 | |a وسائل التواصل الاجتماعي |a التسويق الإلكتروني |a المقاصد السياحية |a الجزائر |a ليبيا | ||
| 692 | |b Social Media |b Content Marketing |b Tourist Destination Image |b Tourist Attraction Factors |b Algeria and Libya | ||
| 700 | |a Gharbi, Samia |e Co-Author |9 534016 | ||
| 773 | |4 الاقتصاد |6 Economics |c 033 |e Economic Studies Journal |f Dirāsāt iqtiṣādiyaẗ |l 002 |m مج18, ع2 |o 2442 |s مجلة دراسات اقتصادية |v 018 |x 2716-8301 | ||
| 856 | |u 2442-018-002-033.pdf | ||
| 930 | |d y |p y |q n | ||
| 995 | |a EcoLink | ||
| 999 | |c 1499314 |d 1499314 | ||
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