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الرئيسية > Augmented Reality "AR" Generat...>الوصف

Augmented Reality "AR" Generated Value-in-Use Experiences: Literature Review and Analysis

المصدر: المجلة العربية للإدارة
الناشر: المنظمة العربية للتنمية الإدارية
المؤلف الرئيسي: Sayed, Riham Adel Hassan (Author)
المجلد/العدد: مج44, ع3
محكمة: نعم
الدولة: مصر
التاريخ الميلادي: 2024
الشهر: يونيو
الصفحات: 367 - 381
ISSN: 1110-5453
رقم MD: 1505873
نوع المحتوى: بحوث ومقالات
اللغة: الإنجليزية
قواعد المعلومات: EcoLink
مواضيع:
التنمية التكنولوجية | الذكاء الاصطناعي | الاتصال التفاعلي | الواقع المعزز
كلمات المؤلف المفتاحية:
Augmented Reality "AR" | Smart Service | Value-in-Use | Experience
رابط المحتوى:

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المستخلص: Augmented Reality (AR) research has sparked both academia and practice interest. However, despite the increasing interest to study this emergent topic, till now the growing body of knowledge is mainly from engi¬neering and computer science disciplines. The aim of this study is to conduct a systematic literature review to identify, evaluate and synthesize (AR) emergent themes from business management publications in the last years. Hence, contribute to the literature with evidence-based results about the existing research progress, and classify into clusters with multidimensional interrelationships to help researchers build up on these find¬ings and expand (AR) research from business standpoint. The study is exploratory and qualitative in nature; a structured hybrid- narrative review method is used to extract unstructured data within articles. Thus, dis¬cover relevant patterns, uncover hidden thematic clusters, relationships, and identify multidimensionality of dominant concepts from the existing (AR) business literature. It was evident from the stream of research, that most of researchers’ have a clear interest in exploring the interactive nature of Augmented Reality (AR) as new digital technology and defining its experiential characteristics with a hierarchical set of dimensions that will affect customers’ perceptions of service operations. Hence, in line with these findings, and grounded on the service literature body of knowledge, Augmented Reality can be defined as: “smart service based technology that generate value-in-use experiences”.
ISSN: 1110-5453

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