Quality Standards in Advertising Campaigns Design in Relation to Customer Satisfaction Level: A Comparative Study of Telecommunication Companies in Egypt
| المصدر: | مجلة التصميم الدولية |
|---|---|
| الناشر: | الجمعية العلمية للمصممين |
| المؤلف الرئيسي: | Ayada, Wesam M. (Author) |
| مؤلفين آخرين: | Shatela, Nouran Eid Mohamed (Co-Author) |
| المجلد/العدد: | مج14, ع1 |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2024
|
| الشهر: | يناير |
| الصفحات: | 111 - 129 |
| ISSN: |
2090-9632 |
| رقم MD: | 1506808 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | HumanIndex |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Advertising Campaigns Design | Quality’ Standard
|
| رابط المحتوى: |
عدد مرات التحميل
2
| LEADER | 02232nam a22002297a 4500 | ||
|---|---|---|---|
| 001 | 2250500 | ||
| 041 | |a eng | ||
| 044 | |b مصر | ||
| 100 | |a Ayada, Wesam M. |e Author |9 530950 | ||
| 245 | |a Quality Standards in Advertising Campaigns Design in Relation to Customer Satisfaction Level: |b A Comparative Study of Telecommunication Companies in Egypt | ||
| 260 | |b الجمعية العلمية للمصممين |c 2024 |g يناير | ||
| 300 | |a 111 - 129 | ||
| 336 | |a بحوث ومقالات |b Article | ||
| 520 | |b It is well acknowledged that the calibre of advertising design and customer satisfaction are key factors in the development of buying intentions. The ideas are crucial for businesses to maintain customers and build a sustainable competitive edge. Numerous academic articles imply that there is a crucial connection between these two factors, which is also a crucial factor in determining brand equity and client loyalty. By empirically evaluating the effects of design quality on customers' perceptions and satisfaction, this study will shed light on its purpose. The SERVQUAL model and other measuring techniques will be used in this study to explore and analyse the situation. To investigate the distinctive antecedent causes and subsequent effects, many approaches are used. The analysis of a sample of television commercials for Egyptian telecommunications companies will form the basis for the major conclusions during the month of Ramadan. The research's findings will be thoroughly addressed and supported by statistical data. Additionally, another study should be taken into account to acquire more data that were unavailable due to the constraints of this study. | ||
| 653 | |a الحملات الإعلانية |a رضا العملاء |a العلامة التجارية |a شركات الاتصالات |a مصر | ||
| 692 | |b Advertising Campaigns Design |b Quality’ Standard | ||
| 700 | |9 800139 |a Shatela, Nouran Eid Mohamed |e Co-Author | ||
| 773 | |4 فنون |6 Art |c 008 |e International Design Journal |f Mağallaẗ Al-taṣmim Al-Dawliyyaẗ |l 001 |m مج14, ع1 |o 2048 |s مجلة التصميم الدولية |v 014 |x 2090-9632 | ||
| 856 | |u 2048-014-001-008.pdf | ||
| 930 | |d y |p y |q n | ||
| 995 | |a HumanIndex | ||
| 999 | |c 1506808 |d 1506808 | ||
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