Quality Standards in Advertising Campaigns Design in Relation to Customer Satisfaction Level: A Comparative Study of Telecommunication Companies in Egypt
| المصدر: | مجلة التصميم الدولية |
|---|---|
| الناشر: | الجمعية العلمية للمصممين |
| المؤلف الرئيسي: | Ayada, Wesam M. (Author) |
| مؤلفين آخرين: | Shatela, Nouran Eid Mohamed (Co-Author) |
| المجلد/العدد: | مج14, ع1 |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2024
|
| الشهر: | يناير |
| الصفحات: | 111 - 129 |
| ISSN: |
2090-9632 |
| رقم MD: | 1506808 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | HumanIndex |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Advertising Campaigns Design | Quality’ Standard
|
| رابط المحتوى: |
عدد مرات التحميل
2
| المستخلص: |
It is well acknowledged that the calibre of advertising design and customer satisfaction are key factors in the development of buying intentions. The ideas are crucial for businesses to maintain customers and build a sustainable competitive edge. Numerous academic articles imply that there is a crucial connection between these two factors, which is also a crucial factor in determining brand equity and client loyalty. By empirically evaluating the effects of design quality on customers' perceptions and satisfaction, this study will shed light on its purpose. The SERVQUAL model and other measuring techniques will be used in this study to explore and analyse the situation. To investigate the distinctive antecedent causes and subsequent effects, many approaches are used. The analysis of a sample of television commercials for Egyptian telecommunications companies will form the basis for the major conclusions during the month of Ramadan. The research's findings will be thoroughly addressed and supported by statistical data. Additionally, another study should be taken into account to acquire more data that were unavailable due to the constraints of this study. |
|---|---|
| ISSN: |
2090-9632 |
عناصر مشابهة
-
Using of Nostalgia as a Communication Strategy in TV Advertising Design Campaigns to Influence Behavior of Brands Consumers: An Analytical Study on TV Advertisement Campaigns in Egypt
بواسطة: Ayada, Wesam M. منشور: (2018) -
The Effectiveness of Advertising Campaigns for Corporate Social Responsibility Initiatives in Enhancing Public Perceptions of Companies in Egypt
بواسطة: Ayada, Wesam M. منشور: (2023) -
Perceived service quality and customers’ satisfaction : an empirical investigation of the rebranded telecommunication companies in Jordan
بواسطة: حداد، عنود إميل منشور: (2010) -
Achieving Total Quality Management in Advertising Design Agencies: Case Study on Local and International Agencies on the Egyptian Market
بواسطة: Ayada, Wesam M. منشور: (2023) -
Enunciation of Mobile Advertising and Determinants of Customer Satisfaction, Scope and Limits of Subjective Indicators: Case of Mobile Telephone Operators in Algeria
بواسطة: Nait, Ibrahim Boussad منشور: (2024)
