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Online media literacy plays a vital and significant role on our lives nowadays, it became a necessity, a need and not a want. The ability to critically analyze and evaluate the information we encounter on the online space on daily basis is playing a pivotal role in the impact of such media on people lives in general and the perspective towards gender roles in specific. Discerning the credibility of the sources, recognizing the subjective and biased information skills are now essential in formulating an informed decision towards any aspect in our media exposure and our online behaviors. Gender issues have always been one of the most tackled topics in mass media, where it always faced several obstacles varying from media channels infirmity or lack of freedom of expression. New media however introduced a free and accessible space for people to discuss all gender matters creatively and freely, either on their own social media platforms, or through designated online gender platforms. The study examined the impact of new media literacy skills on gender representation across Instagram. The study measured new media literacy skills according to the following social management, individual management, content management, and production management. The study found that both social management and individual management were highly practiced by females, especially the chosen prominent figures, in discussing their viewpoints as well as creating and managing their cyber identity. They implemented these skills on the online space to resemble or create a replica for their offline space. Meanwhile, content management was practiced in quite a considerable manner, yet it resulted in a random measurement. In other words, their content is not organized and did not follow any kind of schedule in the form of posting, etc., yet the managed to eventually create content and avail it on their Instagram pages. Finally, production management, all the females' figures were able to create some creative content, using all forms off communication and designs, where they were able to acquire the skills required to perform such act, and use it critically and resourcefully to produce an intriguing content that increased their number of followers.
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