Internal Stakeholder Contribution to CSR in Kuwaiti Organizations: The Role of PR practitioners, Employee Inclusion and Dialogic Communication
| المصدر: | المجلة المصرية لبحوث الإعلام |
|---|---|
| الناشر: | جامعة القاهرة - كلية الإعلام |
| المؤلف الرئيسي: | Bashir, Manaf M. (Author) |
| مؤلفين آخرين: | Al-Rifai, Aroub (Co-Author) |
| المجلد/العدد: | ع87 |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2024
|
| الشهر: | يونيه |
| الصفحات: | 29 - 62 |
| ISSN: |
1110-5836 |
| رقم MD: | 1510761 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | HumanIndex |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Corporate Social Responsibility | Internal Communication | Stakeholder Theory | Public Relations | Kuwai
|
| رابط المحتوى: |
عدد مرات التحميل
1
| المستخلص: |
Most public relations (PR) research on corporate social responsibility (CSR)focuses on the significance of external stakeholders, mainly investigating consumer perceptions and societal pressures. This study examines the CSR contribution of internal stakeholders in Kuwaiti banks and telecommunications companies in terms of their inclusion indecision-making, expressing opinions, and providing feedback. Employing stakeholder theory and based on 12 in-depth interviews with PR managers, the findings suggest that many of the practitioners are well-informed and passionate about CSR but believe that their contribution is being limited by top management. The findings also revealed that the C-Suite is the most contributing internal stakeholder while employees, owners, shareholders, and board members are greatly absent in their input. Intervention from top management, the absence of internal guidelines and routines, the personal role of PR managers, the lack of dialogic communication and employee contribution are the most apparent barriers to better management of CSR. The findings provide implications for both CSR theory and practice in discussing the significance of dialogic communication, the inclusion of employee voice, and the ability of PR to independently lead CSR. Suggestions for PR practitioners are presented in the context of the findings. |
|---|---|
| ISSN: |
1110-5836 |
عناصر مشابهة
-
Corporate Social Responsibility Reporting Within Kuwaiti Top 100 Corporations: CSR Issues Targeted Stakeholders and Reporting Standards
بواسطة: Bashir, Manaf M. منشور: (2019) -
How Kuwaiti Companies Communicate their Social Responsibility Roles: A 10-Year Content Analysis of CSR Concepts and Themes
بواسطة: بشير، مناف مهدي منشور: (2024) -
استخدام ممارسي العلاقات العامة لمواقع التواصل الاجتماعي في تثمين المسؤولية الاجتماعية للمؤسسة: تحليل محتوى الصفحة الرسمية للكونفدرالية الجزائرية لأرباب العمل المواطنين على الفايسبوك
بواسطة: براكتية، سعاد منشور: (2023) -
Fostering Employee Volunteering in Public Organizations through Inclusive Leadership
بواسطة: عشماوي، إيمان كرم منشور: (2024) -
The Effect of CSR on Brand Image, Brand Attitude and Loyalty: Case Study on Banking Sector in Saudi Arabia and NCB
بواسطة: Hassan, Mohamed Ahmed منشور: (2019)
