تم إضافة تقرير جديد 2024
ارسل ملاحظاتك

ارسل ملاحظاتك لنا









الرئيسية > تقييم استثمار الحقوق الرقمية ل...>الوصف

تقييم استثمار الحقوق الرقمية للعلامة التجارية للأندية الرياضية المصرية

العنوان بلغة أخرى: Evaluation of Digital Brand Rights Investment for Egyptian Sports Clubs: Case Study
المصدر: مجلة بني سويف لعلوم التربية البدنية والرياضية
الناشر: جامعة بني سويف - كلية التربية الرياضية
المؤلف الرئيسي: عثمان، أحمد رشاد محمد (مؤلف)
المؤلف الرئيسي (الإنجليزية): Othman, Ahmed Rashad Mohamed
المجلد/العدد: مج7, ع14
محكمة: نعم
الدولة: مصر
التاريخ الميلادي: 2024
الشهر: سبتمبر
الصفحات: 150 - 177
ISSN: 2536-9881
رقم MD: 1513780
نوع المحتوى: بحوث ومقالات
اللغة: العربية
قواعد المعلومات: EduSearch
مواضيع:
استراتيجيات التسويق | الاستثمار الرياضي | العلامات التجارية | الأندية الرياضية
رابط المحتوى:
PDF (صورة)     
صورة الغلاف QR قانون

عدد مرات التحميل

5

حفظ في:
المستخلص: Research Aim is to identify the evaluation of the investment of digital rights for the brand of European sports clubs. The research relied on the descriptive analytical approach as it suits the nature of the research. The research community was represented by employees of sports institutions, sponsorship companies, and fans. where the questionnaire was presented to the research sample of directors of sports clubs, federations, club administrators, directors of sponsorship companies, and fans of sports clubs, and through the results reached by the researcher, it is concluded that evaluating the investment of digital rights for the brand of European sports clubs is done through developing Advanced digital strategies achieve generally better financial performance compared to clubs that apply traditional marketing strategies. Increasing the digital audience’s interaction with the sports club brand leads to increased loyalty and engagement, and opens new doors to sponsorship and marketing opportunities such as partnerships with technology companies and marketing via social media platforms. Sports clubs have integrated strategies that combine traditional and digital elements to make the most of digital rights investment. Egyptian sports clubs’ digital rights investment has a positive impact on financial and marketing performance, emphasizing the need for integrated and advanced strategies to make the most of this investment., the researcher recommends that sports clubs need to develop integrated digital strategies that combine traditional and digital elements, and that these strategies include active interaction via social media and live broadcast platforms, in addition to providing innovative digital experiences for fans.
ISSN: 2536-9881

عناصر مشابهة


© 2025 المنظومة. جميع الحقوق محفوظة.