المصدر: | مجلة شعاع للدراسات الاقتصادية |
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الناشر: | المركز الجامعي أحمد بن يحي الونشريسي تيسمسيلت - معهد العلوم الاقتصادية والتجارية وعلوم التسيير |
المؤلف الرئيسي: | Heriz, Hichem (Author) |
مؤلفين آخرين: | Belouadah, Fateh (Co-Author) , Zeid, Djaber (Co-Author) |
المجلد/العدد: | مج8, ع2 |
محكمة: | نعم |
الدولة: |
الجزائر |
التاريخ الميلادي: |
2024
|
الشهر: | سبتمبر |
الصفحات: | 501 - 512 |
DOI: |
10.54666/2334-008-002-031 |
ISSN: |
2543-3911 |
رقم MD: | 1518407 |
نوع المحتوى: | بحوث ومقالات |
اللغة: | الإنجليزية |
قواعد المعلومات: | EcoLink |
مواضيع: | |
كلمات المؤلف المفتاحية: |
Market | Artificial Intelligence | Analysis S | The Future
|
رابط المحتوى: |
الناشر لهذه المادة لم يسمح بإتاحتها. |
المستخلص: |
The Algerian market is experiencing rapid and increasing technological advancements, and artificial intelligence (AI) can be a powerful tool to enhance competitiveness and achieve success in the market. It can significantly impact how companies understand the market and improve their strategies. Al contributes to this by analyzing and processing large volumes of data quickly and accurately, helping companies better understand market trends and preferences. Al models can also predict future market changes based on historical analysis and current trends, aiding companies in better planning. However, many industries in the Algerian market are still unable to fully leverage Al's potential. This research highlights how to exploit AI in marketing, focusing on market analysis and the appropriate methodologies for utilizing it in these scenarios. |
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ISSN: |
2543-3911 |