The Impact of Green Marketing Mix on Consumer Behavior: A Study of the Customers in a Sample of Algerian Economic Institutions
| المصدر: | مجلة العلوم الانسانية |
|---|---|
| الناشر: | جامعة محمد خيضر بسكرة |
| المؤلف الرئيسي: | Brahimi, Farouk (Author) |
| المجلد/العدد: | س24, ع1 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2024
|
| الشهر: | جوان |
| الصفحات: | 529 - 548 |
| DOI: |
10.37136/1003-024-001-028 |
| ISSN: |
1112-3176 |
| رقم MD: | 1521619 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | HumanIndex |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Green Marketing Mix | Environmental Marketing Mix | Bio-Based Marketing Mix | Clean Marketing Mix | Societal Marketing Mix | Consumer Behavior
|
| رابط المحتوى: |
| المستخلص: |
This study delved into the analysis of green marketing mix as an integrated strategic and behavioral influence that aims to influence the awareness and behaviors of all components of the marketing environment, especially the customer. It established a new model that actually represents the modern green marketing mix expressed in green products, green pricing, and distribution, green promotion, green operations, environmentally oriented individuals, and green performance, as it has proven that there is a strong interrelation and influence between the elements of the green marketing mix- -at the level of awareness and behavior- and consumer behavior. |
|---|---|
| ISSN: |
1112-3176 |
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