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Digital Business Strategy: The Adoption of Electronic Signatures in the Algerian Banking Industry

المصدر: مجلة الإصلاحات الإقتصادية والإندماج في الإقتصاد العالمي
الناشر: المدرسة العليا للتجارة - مخبر الإصلاحات الإقتصادية، التنمية واستراتيجيات الإندماج في الإقتصاد العالمي
المؤلف الرئيسي: Laouar, Manal (Author)
مؤلفين آخرين: Yahia, Boukerch (Co-Author)
المجلد/العدد: مج18, ع1
محكمة: نعم
الدولة: الجزائر
التاريخ الميلادي: 2024
الشهر: جوان
الصفحات: 1 - 10
ISSN: 1112-7201
رقم MD: 1523791
نوع المحتوى: بحوث ومقالات
اللغة: الإنجليزية
قواعد المعلومات: EcoLink
مواضيع:
كلمات المؤلف المفتاحية:
Electronic Signatures | Digital Business Strategy | Digital Maturity | Customer Satisfaction | Service Quality
رابط المحتوى:
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المستخلص: The increasing use of technological innovations, due to the covid-19 crisis, has led to a notable tendency among businesses to adopt electronic signatures as part of their digital business strategy. This article makes an attempt at measuring the contribution of e-signature to customer satisfaction and quality of the banking service. It delves into Algerian customers' acceptance and willingness to use the e-signature and the evaluation of its outcomes, while aiming at promoting electronic signatures as an instrument which enables digital maturity within Algerian banks. To test the research hypotheses, a quantitative research approach was employed. According to the findings of the survey, Algerian customers tend to accept to use e-signatures if their banks offer it as an option. Moreover, there was positive and statistical significance between the use of e-signature and customer satisfaction and perceived quality of banks.

ISSN: 1112-7201

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