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This study aims to identify communication activity types used by the Department of Public Relations in the Holy Makkah Municipality from the external public's viewpoint and discover the extent of the audience's knowledge of these activities. This study also explores the communicative roles and methods that the Department of Public Relations in the Holy Makkah Municipality performs to improve its audience's mental image. Additionally, this study seeks to identify the extent of public satisfaction towards the Department of Public Relations' performance in the Holy Makkah Municipality. As a descriptive study, the researcher adopted the survey method. The researcher also utilized a questionnaire as an instrument for the data collection. The sample of the study was selected from the external public dealing with the Holy Makkah Municipality. The study reached several findings, the most important of which are: 1.With regard to the causes of discovering public relations activities in the Holy Makkah Municipality; the findings of the study revealed that introducing the most significant achievements and projects of the Holy Capital Secretariat ranked first and introducing the significant events in the Holy Capital Secretariat ranked second while publishing information related to the Holy Capital Secretariat ranked third. 2.With regard to the roles played by the public relations activities in the Holy Capital Secretariat to improve the mental image among the audience; the findings of the study revealed that introducing the activities and achievements of the Holy Capital Secretariat to the public ranked first, then the reception ceremonies and hospitality for delegations ranked second, then providing the media data and information ranked third. 3.With regard to the means employed by the public relations in the Holy Capital Secretariat in communicating with the public, modern means of communication ranked first. Visual media (road signs, television) ranked second. The Internet means (the secretariat’s website, online newspaper websites) ranked third. 4.With regard to the extent of satisfaction with the performance of public relations activities in the Holy Capital Secretariat, the findings of the study confirmed that most of their answers included (satisfied) , then (very satisfied) ranked second, then (not satisfied) ranked third.
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