Assessing the Impact of Green Marketing Mix on Consumer Behavior: Insights from the Algerian Consumer Perspective
| المصدر: | مجلة دفاتر اقتصادية |
|---|---|
| الناشر: | جامعة عاشور زيان الجلفة - كلية العلوم الاقتصادية والعلوم التجارية وعلوم التسيير |
| المؤلف الرئيسي: | Souar, Walid (Author) |
| مؤلفين آخرين: | Almi, Hassiba (Co-Author) |
| المجلد/العدد: | مج15, ع2 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2024
|
| التاريخ الهجري: | 1446 |
| الشهر: | نوفمبر |
| الصفحات: | 16 - 29 |
| DOI: |
10.36530/1661-015-002-002 |
| ISSN: |
2170-1040 |
| رقم MD: | 1526181 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Green Marketing | Consumer Behavior | Eco-Friendly Products | Environmental Awareness
|
| رابط المحتوى: |
عدد مرات التحميل
3
| LEADER | 02288nam a22002417a 4500 | ||
|---|---|---|---|
| 001 | 2269461 | ||
| 024 | |3 10.36530/1661-015-002-002 | ||
| 041 | |a eng | ||
| 044 | |b الجزائر | ||
| 100 | |9 809589 |a Souar, Walid |e Author | ||
| 245 | |a Assessing the Impact of Green Marketing Mix on Consumer Behavior: |b Insights from the Algerian Consumer Perspective | ||
| 260 | |b جامعة عاشور زيان الجلفة - كلية العلوم الاقتصادية والعلوم التجارية وعلوم التسيير |c 2024 |g نوفمبر |m 1446 | ||
| 300 | |a 16 - 29 | ||
| 336 | |a بحوث ومقالات |b Article | ||
| 520 | |b This study investigates the perceived effectiveness of the green marketing mix among Algerian consumers. It examines its impact on consumer behavior and environmental attitudes, mainly through purchasing decisions related to eco-friendly products. The sample comprises active consumers of green products. A descriptive-analytical method was employed, and a questionnaire was used to gauge respondents' attitudes towards the study variables. Data from 120 respondents were analyzed using SPSS to test the research hypothesis. The findings reveal that the green marketing mix elements are highly perceived, with the green product ranking highest, followed by promotion, distribution, and pricing. Algerian consumer behavior towards environmental sustainability and green products is also notably strong. The green marketing mix elements showed a statistically significant correlation with consumer environmental behavior at a significance level of 0.05. These findings provide insights that can guide businesses' marketing strategies and help them cater to the growing consumer demand for eco-friendly products. | ||
| 653 | |a المزيج التسويقي |a التسويق الأخضر |a سلوكيات المستهلك |a الجزائر | ||
| 692 | |b Green Marketing |b Consumer Behavior |b Eco-Friendly Products |b Environmental Awareness | ||
| 700 | |a Almi, Hassiba |e Co-Author |9 623176 | ||
| 773 | |4 الاقتصاد |6 Economics |c 002 |e Revue Cahiers Economiques |f Mağallaẗ dafātir iqtiṣādiyyaẗ |l 002 |m مج15, ع2 |o 1661 |s مجلة دفاتر اقتصادية |v 015 |x 2170-1040 | ||
| 856 | |u 1661-015-002-002.pdf | ||
| 930 | |d y |p y |q n | ||
| 995 | |a EcoLink | ||
| 999 | |c 1526181 |d 1526181 | ||
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