The Influence of Corporate Social Responsibility on Customer Satisfaction and Trust: A Case Study of Mobilis, Saïda Agency
| المصدر: | مجلة البشائر الاقتصادية |
|---|---|
| الناشر: | جامعة طاهري محمد، بشار - كلية العلوم الاقتصادية والعلوم التجارية وعلوم التسيير |
| المؤلف الرئيسي: | Souar, Walid (Author) |
| مؤلفين آخرين: | Almi, Hassiba (Co-Author) , Boulouma, Hadjira (Co-Author) |
| المجلد/العدد: | مج10, ع3 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2024
|
| الشهر: | ديسمبر |
| الصفحات: | 569 - 581 |
| DOI: |
10.33704/1748-010-003-035 |
| ISSN: |
2437-0932 |
| رقم MD: | 1528492 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Social Responsibility | Satisfaction | Trust | Mobilis Company
|
| رابط المحتوى: |
عدد مرات التحميل
1
| المستخلص: |
This research aims to impact social response's impact on customer satisfaction and trust in the service company Mobilis. To assess this effect, we conducted a field study involving the distribution of questionnaires to a sample of 60 Mobilis customers in the Wilaya of Saïda. The data was analysed using the SPSS v26 program, employing the legal correlation measurement method. Our findings reveal a direct positive impact of social responsibility dimensions on customer satisfaction and trust in the service company Mobilis. |
|---|---|
| ISSN: |
2437-0932 |
عناصر مشابهة
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