Brand Awareness the Case Study was Applied to Nesma & Partners Contracting Co. Ltd in Saudi Arabia
| المصدر: | الجنان |
|---|---|
| الناشر: | جامعة الجنان - مركز البحث العلمي |
| المؤلف الرئيسي: | Kaakour, Soumaya (Author) |
| مؤلفين آخرين: | Mouawad, Pierre H. (Co-Author) |
| المجلد/العدد: | ع18 |
| محكمة: | نعم |
| الدولة: |
لبنان |
| التاريخ الميلادي: |
2023
|
| الشهر: | ديسمبر |
| الصفحات: | 491 - 526 |
| DOI: |
10.33986/0522-000-018-018 |
| ISSN: |
2308-0671 |
| رقم MD: | 1528636 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | IslamicInfo |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Social Media | Influencer | Credibility | E-Wom | Brand Awareness | Nesma & Partners Contracting Co. Ltd | Saudi Arabia
|
| رابط المحتوى: |
عدد مرات التحميل
3
| المستخلص: |
This paper examines the factors affecting brand awareness in Saudi Arabia Nesma & Partners Contracting Co. Ltd. An electronic survey was distributed to 203 employees. The results indicated a positive correlation between credibility and brand awareness, while a negative correlation between the following variables (social media, influencer, E-wom) and brand awareness. These results imply that companies like Nesma& partners should not rely on social media, influencers, and E-wom to reach brand awareness. Future research is needed to investigate more factors affecting brand awareness in construction companies. |
|---|---|
| ISSN: |
2308-0671 |
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