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|a ara
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|b مصر
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|9 815130
|a أبو هليبة، هزاع نقاء
|e مؤلف
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|a أثر المنتجات الرقمية الجديدة على ولاء العملاء:
|b دراسة عينة من عملاء شركة الاتصالات السعودية
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| 246 |
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|a The Impact of New Digital Products on Customer Loyalty:
|b Study of a Sample of Saudi Telecom Company Customers
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| 260 |
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|b الاتحاد المصري لسياسات التنمية والحماية الاجتماعية
|c 2024
|g سبتمبر
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|a 35 - 113
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|a بحوث ومقالات
|b Article
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|b This study aimed to demonstrate the impact of new digital products on increasing customer loyalty. To achieve this, the researcher designed a questionnaire in order to collect data for the study, and it was distributed to a study sample of (220) respondents, all of whom were customers of Saudi telecom companies in the Kingdom of Arabia. Saudi Arabia. This sample included all categories of customers, and (220) questionnaires were retrieved, i.e. 100%, and were analyzed statistically. The questionnaire consisted of three dimensions.. The study reached the following results: It is clear that these responses are statistically distributed according to relative strength (69.57%). The ranking of the tool's dimensions according to relative strength was as follows: The second dimension came in first place with a relative strength of 70.03%. The third dimension came in second place with a relative strength of 69.71%. The first dimension came with a relative strength of 69.68% in third place. Presentation and analysis of the correlations between the characteristics of the study population and the study tool: It is clear that there is a correlation between the characteristics of the study population and the impact of new digital products on increasing customer loyalty at a significant level (0.01)... The researcher presented a number of recommendations, the most important of which are: Customizing services and offers: A company can use graphical analytics to understand customers' needs and preferences, then provide customized services and offers that precisely meet those needs. Providing excellent customer service: Providing excellent customer service and superior technical support, which helps build strong relationships with customers and increase their loyalty.
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|a الاستراتيجيات التسويقية
|a المنتجات الرقمية
|a ولاء العملاء
|a شركات الاتصالات
|a السعودية
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| 692 |
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|b Digital Products
|b Customer Loyalty
|b Saudi Telecom Company
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| 700 |
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|9 815131
|a الشمري، تركي راشد
|e مشرف
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| 773 |
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|4 العلوم الاجتماعية ، متعددة التخصصات
|4 الاقتصاد
|6 Social Sciences, Interdisciplinary
|6 Economics
|c 002
|e Drayah Magazine: Journal of Scientific Public Polices and Development Studies
|f Mağallaẗ Dirāyā : Al-Mağallah Al-'ilmiyyaẗ Lil-Siyāsāt Al-'āmāẗ Wa Dirāsāt Al-Tanmīyyaẗ
|l 003
|m مج3, ع3
|o 2542
|s مجلة دراية : المجلة العلمية للسياسات العامة ودراسات التنمية
|v 003
|x 2974-3230
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| 856 |
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|u 2542-003-003-002.pdf
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|d y
|p y
|q n
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|a EduSearch
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|a EcoLink
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|c 1536243
|d 1536243
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