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أثر المنتجات الرقمية الجديدة على ولاء العملاء: دراسة عينة من عملاء شركة الاتصالات السعودية

العنوان بلغة أخرى: The Impact of New Digital Products on Customer Loyalty: Study of a Sample of Saudi Telecom Company Customers
المصدر: مجلة دراية : المجلة العلمية للسياسات العامة ودراسات التنمية
الناشر: الاتحاد المصري لسياسات التنمية والحماية الاجتماعية
المؤلف الرئيسي: أبو هليبة، هزاع نقاء (مؤلف)
مؤلفين آخرين: الشمري، تركي راشد (مشرف)
المجلد/العدد: مج3, ع3
محكمة: نعم
الدولة: مصر
التاريخ الميلادي: 2024
الشهر: سبتمبر
الصفحات: 35 - 113
ISSN: 2974-3230
رقم MD: 1536243
نوع المحتوى: بحوث ومقالات
اللغة: العربية
قواعد المعلومات: EduSearch, EcoLink
مواضيع:
الاستراتيجيات التسويقية | المنتجات الرقمية | ولاء العملاء | شركات الاتصالات | السعودية
كلمات المؤلف المفتاحية:
Digital Products | Customer Loyalty | Saudi Telecom Company
رابط المحتوى:
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المستخلص: This study aimed to demonstrate the impact of new digital products on increasing customer loyalty. To achieve this, the researcher designed a questionnaire in order to collect data for the study, and it was distributed to a study sample of (220) respondents, all of whom were customers of Saudi telecom companies in the Kingdom of Arabia. Saudi Arabia. This sample included all categories of customers, and (220) questionnaires were retrieved, i.e. 100%, and were analyzed statistically. The questionnaire consisted of three dimensions.. The study reached the following results: It is clear that these responses are statistically distributed according to relative strength (69.57%). The ranking of the tool's dimensions according to relative strength was as follows: The second dimension came in first place with a relative strength of 70.03%. The third dimension came in second place with a relative strength of 69.71%. The first dimension came with a relative strength of 69.68% in third place. Presentation and analysis of the correlations between the characteristics of the study population and the study tool: It is clear that there is a correlation between the characteristics of the study population and the impact of new digital products on increasing customer loyalty at a significant level (0.01)... The researcher presented a number of recommendations, the most important of which are: Customizing services and offers: A company can use graphical analytics to understand customers' needs and preferences, then provide customized services and offers that precisely meet those needs. Providing excellent customer service: Providing excellent customer service and superior technical support, which helps build strong relationships with customers and increase their loyalty.
ISSN: 2974-3230

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