Enhancing B2B Marketing with AI: A New Era of Service Efficiency Cases of Salesforce Education Cloud, Knewton, and Coursera
| المصدر: | مجلة المنهل الإقتصادي |
|---|---|
| الناشر: | جامعة الشهيد حمه لخضر الوادي - كلية العلوم الاقتصادية والتجارية وعلوم التسيير |
| المؤلف الرئيسي: | Hocine, Lynda (Author) |
| مؤلفين آخرين: | Leghima, Amina Aissat Nee (Co-Author) |
| المجلد/العدد: | مج7, ع2 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2024
|
| الشهر: | ديسمبر |
| الصفحات: | 1365 - 1380 |
| ISSN: |
2602-7968 |
| رقم MD: | 1536325 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Business-to-Business (B2B) Marketing | Artificial Intelligence (AI) | Educational Services
|
| رابط المحتوى: |
عدد مرات التحميل
1
| المستخلص: |
This paper probes the role of artificial intelligence in enhancing marketing performance within B2B educational services, focusing on real-world applications conducted by Salesforce Education Cloud, Knewton, and Coursera. The present research makes use of detailed case studies to outline the way AI technologies are being employed for lead scoring optimization, personalization of educational content, and improvement of customer engagement. In the present research, a mixed-methods design will be applied that combines the analysis of quantitative data with qualitative insights to establish AI's influence on marketing strategies and their outcomes. The findings are that AI-driven solutions efficiently enhance the efficiency, personalization, and engagement of marketing, thus supporting the hypothesis that AI technologies have a great effect on enhancing marketing performance within the sphere of B2B educational services. It concludes by underlining the transformative potential of AI within educational marketing and gives recommendations for the further integration of AI technologies to derive competitive advantages. |
|---|---|
| ISSN: |
2602-7968 |
عناصر مشابهة
-
The Importance of a Successful Brand for Enhancing Marketing Performance: Case Study of Two Private Higher Education Institutions in Tizi Ouzou-Algeria
بواسطة: Hocine, Lynda منشور: (2024) -
Building Brand Equity in Corporate Training Services: A Case Study Analysis of Evidencia Business School
بواسطة: Hocine, Lynda منشور: (2024) -
تطبيقات الذكاء الاصطناعي في تعليم الفنون البصرية في ضوء نظرية D.B.A.E
بواسطة: بوقزولة، مفيدة منشور: (2024) -
THE EFFECTS OF COLLEGE STUDENTS' EDUCATIONAL LEVEL AND GENDER ON THEIR USE OF THE INTERNET AS: (A) AN INSTRUCTIONAL TOOL, (B) A RESEARCH TOOL, (C) A COMMUNICATION TOOL, AND (D) AN ENTERTAINMENT TOOL
بواسطة: AI Motrif, Abd Alrahaman منشور: (2000) -
A Linguistically Developed Prompt Engineering Parameters Model for Enhancing AI’s Generation of Customized ESL Reading Texts
بواسطة: حجازي، هبة الله محمود محمد منشور: (2024)
