Enhancing B2B Marketing with AI: A New Era of Service Efficiency Cases of Salesforce Education Cloud, Knewton, and Coursera
| المصدر: | مجلة المنهل الإقتصادي |
|---|---|
| الناشر: | جامعة الشهيد حمه لخضر الوادي - كلية العلوم الاقتصادية والتجارية وعلوم التسيير |
| المؤلف الرئيسي: | Hocine, Lynda (Author) |
| مؤلفين آخرين: | Leghima, Amina Aissat Nee (Co-Author) |
| المجلد/العدد: | مج7, ع2 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2024
|
| الشهر: | ديسمبر |
| الصفحات: | 1365 - 1380 |
| ISSN: |
2602-7968 |
| رقم MD: | 1536325 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Business-to-Business (B2B) Marketing | Artificial Intelligence (AI) | Educational Services
|
| رابط المحتوى: |
عدد مرات التحميل
1
| LEADER | 02280nam a22002297a 4500 | ||
|---|---|---|---|
| 001 | 2279387 | ||
| 041 | |a eng | ||
| 044 | |b الجزائر | ||
| 100 | |a Hocine, Lynda |e Author |9 791232 | ||
| 245 | |a Enhancing B2B Marketing with AI: |b A New Era of Service Efficiency Cases of Salesforce Education Cloud, Knewton, and Coursera | ||
| 260 | |b جامعة الشهيد حمه لخضر الوادي - كلية العلوم الاقتصادية والتجارية وعلوم التسيير |c 2024 |g ديسمبر | ||
| 300 | |a 1365 - 1380 | ||
| 336 | |a بحوث ومقالات |b Article | ||
| 520 | |b This paper probes the role of artificial intelligence in enhancing marketing performance within B2B educational services, focusing on real-world applications conducted by Salesforce Education Cloud, Knewton, and Coursera. The present research makes use of detailed case studies to outline the way AI technologies are being employed for lead scoring optimization, personalization of educational content, and improvement of customer engagement. In the present research, a mixed-methods design will be applied that combines the analysis of quantitative data with qualitative insights to establish AI's influence on marketing strategies and their outcomes. The findings are that AI-driven solutions efficiently enhance the efficiency, personalization, and engagement of marketing, thus supporting the hypothesis that AI technologies have a great effect on enhancing marketing performance within the sphere of B2B educational services. It concludes by underlining the transformative potential of AI within educational marketing and gives recommendations for the further integration of AI technologies to derive competitive advantages. | ||
| 653 | |a الخدمات التعليمية |a الذكاء الاصطناعي |a عملية التسويق | ||
| 692 | |b Business-to-Business (B2B) Marketing |b Artificial Intelligence (AI) |b Educational Services | ||
| 700 | |a Leghima, Amina Aissat Nee |e Co-Author |9 670106 | ||
| 773 | |4 الاقتصاد |6 Economics |c 089 |e Journal Al-Manhel Economique |f Mağallaẗ al-manhal al-iqtiṣādī |l 002 |m مج7, ع2 |o 2055 |s مجلة المنهل الإقتصادي |v 007 |x 2602-7968 | ||
| 856 | |u 2055-007-002-089.pdf | ||
| 930 | |d y |p y |q n | ||
| 995 | |a EcoLink | ||
| 999 | |c 1536325 |d 1536325 | ||
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