المستخلص: |
This research aims to investigate how applying the Blue Ocean Strategy can improve performance at Athena Medical Clinic in Constantine. It focuses on how key aspects of the strategy—elimination, innovation, reduction, and augmentation—affect the clinic's overall efficiency. A descriptive-analytical method was employed to assess these elements in detail. To achieve the research objectives, 30 questionnaires were distributed, and 25 valid responses were collected and analysed using SPSS version 27. The results reveal that the Blue Ocean Strategy has a significant positive effect on enhancing clinic performance, with statistical relevance confirmed at the 0.05 level. Furthermore, the study shows a strong link between the strategy's dimensions and the clinic's improved outcomes. The research concludes by recommending that organizations capable of driving value through innovation adopt the Blue Ocean Strategy to avoid competing in oversaturated markets ("red oceans"). It also emphasizes the need to prioritize innovation to stimulate creativity, enhance customer satisfaction, and strengthen overall value offerings.
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