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الرئيسية > Artificial Intelligence Techno...>الوصف

Artificial Intelligence Technology and Service Quality in International Hotels Operating in Beirut-Lebanon

المصدر: مجلة ريحان للنشر العلمي
الناشر: مركز فكر للدراسات والتطوير
المؤلف الرئيسي: Al-Tanbour, Ahmad (Author)
مؤلفين آخرين: Abass, Nabila (Co-Author)
المجلد/العدد: ع55
محكمة: نعم
الدولة: سوريا
التاريخ الميلادي: 2025
الشهر: يناير
الصفحات: 123 - 143
ISSN: 2709-2097
رقم MD: 1542013
نوع المحتوى: بحوث ومقالات
اللغة: الإنجليزية
قواعد المعلومات: EduSearch, HumanIndex
مواضيع:
الذكاء الاصطناعي | جودة الخدمات | الخدمات الفندقية | إدارة الفنادق
كلمات المؤلف المفتاحية:
Artificial Intelligence | Service Quality | Adoption | Chatbot | Recommendation System | Customization
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المستخلص: Integrating artificial intelligence (AI) tools in the hospitality sector has become increasingly significant, influencing various hotel operations and service quality aspects. This paper measures the influence of artificial intelligence AI technology on service quality. Its goal is to arrange AI technology in hotel operations following their significance level on the service quality of international hotels in Beirut-Lebanon. Because of the international reputation for hosting five-star hotels, the Beirut area was selected. The questionnaire was used as a quantitative tool. We distribute the questionnaire to hotel guests on-premises using convenience sampling. Four hotels were used to collect and sample, and 492 valid questionnaires were constituted. Results proved that the Central Reservation System, chatbots, AI-powered recommendation systems, and smart room technology technologies significantly improve service quality in Lebanese hotels. The one-way ANOVA analysis confirms that interactivity and customization are key factors in AI adoption, though guests did not perceive ease of use positively. Therefore, hotels should simplify their AI applications to enhance user experience and improve service quality, as the current systems are not intuitively user-friendly.
ISSN: 2709-2097

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