The Impact of Electronic Word of Mouth "E-WOM" on the Purchasing Decisions of Tourism Consumers: A Case Study of a Sample of Algerian Tourists
| المصدر: | مجلة العلوم الاقتصادية والتسيير والعلوم التجارية |
|---|---|
| الناشر: | جامعة محمد بوضياف المسيلة - كلية العلوم الاقتصادية والتجارية وعلوم التسيير |
| المؤلف الرئيسي: | Stambouli, Asmaa (Author) |
| مؤلفين آخرين: | Almi, Hassiba (Co-Author) |
| المجلد/العدد: | مج17, ع2 |
| محكمة: | نعم |
| الدولة: |
الجزائر |
| التاريخ الميلادي: |
2024
|
| الشهر: | ديسمبر |
| الصفحات: | 452 - 471 |
| ISSN: |
1112-8984 |
| رقم MD: | 1542231 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Electronic Word of Mouth "E-WOM" | Credibility | Quality | Ease of Dissemination | Interactivity
|
| رابط المحتوى: |
الناشر لهذه المادة لم يسمح بإتاحتها. |
| المستخلص: |
This study examined and analysed the effects of credibility, quality, positivity and negativity, ease of dissemination, and interactivity on tourism consumers' purchasing decisions. A sample of 184 local Algerian visitors was surveyed via social media using an electronic questionnaire. Statistics were used with SPSS 20 to analyse the data and assess the study's hypotheses. The findings revealed that the E-WOM had a positive, varying effect on tourism consumers' purchasing decisions. Interactivity, credibility, quality, and positivity had similar effects, but the ease of dissemination had the greatest impact. |
|---|---|
| ISSN: |
1112-8984 |
عناصر مشابهة
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بواسطة: مرسي، نرمين عبدالحميد منشور: (2016) -
The Influence of Electronic Word of Mouth on Brand Credibility and Purchase Intention: An Applied Study on Young Egyptian Internet Users
بواسطة: El-Baz, Basma El-Sayed منشور: (2017)
