Examining the Influence of Corporate Social Responsibility "CSR" on Consumer's Choices in Egypt
| المصدر: | مجلة البحوث المالية والتجارية |
|---|---|
| الناشر: | جامعة بورسعيد - كلية التجارة |
| المؤلف الرئيسي: | Beshir, Noha Beshir Mohamed (Author) |
| مؤلفين آخرين: | Eshra, Nevine Ibrahim Abd El-Salam (Co-Author) |
| المجلد/العدد: | ع1 |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2025
|
| الشهر: | يناير |
| الصفحات: | 450 - 471 |
| ISSN: |
2090-5327 |
| رقم MD: | 1550676 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Corporate Social Responsibility | Consumer Behavior | Egypt | Marketing
|
| رابط المحتوى: |
عدد مرات التحميل
1
| المستخلص: |
Corporate social responsibility is one of the recent phenomena that appears in the last few years, that Egyptian consumers should be aware to achieve corporate goals. Consequently, various organizations in the Egyptian Market are placing greater emphasis on their social responsibilities, in terms of their ethical, economic, legal, and philanthropic dimensions. Current research aims to examine the awareness of Egyptian consumer of corporate social responsibility and analyze the subsequent impact on their purchasing behavior. The study also draws upon and adopts Carroll’s (1991) definition which states that meeting individuals’ financial, legal, ethical, and charitable commitments is known as corporate social responsibility or CSR. A questionnaire survey was distributed in Alexandria for sample of 150 consumers. According to the study’s results, all CSR elements were found to have no significant effect on Egyptian consumers’ behaviors, indicating that they have no regard for any CSR elements as they make purchasing decisions. |
|---|---|
| ISSN: |
2090-5327 |
عناصر مشابهة
-
The Role of CRM in Mobile Service Quality in Egypt
بواسطة: Beshir, Noha Beshir Mohamed منشور: (2025) -
The Impact of the Corporate Social Responsibility "CSR" on the Brand Image in Egypt: An Empirical Study
بواسطة: Abdelwahed, Basma Mahmoud Ahmed منشور: (2023) -
Measuring the Influence of Corporate Social Responsibility on Consumers’ Attitudes
بواسطة: Hassan, Yasmine منشور: (2017) -
Corporate Social Responsability "CSR" as a Societal Commitment
بواسطة: Kateb, Karim منشور: (2023) -
Clustering Egyptian Railway Passengers Based on Needs
بواسطة: Beshir, Noha Beshir Mohamed منشور: (2018)
