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|a eng
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| 044 |
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|b مصر
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| 100 |
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|9 527513
|a Beshir, Noha Beshir Mohamed
|e Author
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| 245 |
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|a Examining the Influence of Corporate Social Responsibility "CSR" on Consumer's Choices in Egypt
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| 260 |
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|b جامعة بورسعيد - كلية التجارة
|c 2025
|g يناير
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| 300 |
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|a 450 - 471
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| 336 |
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|a بحوث ومقالات
|b Article
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|b Corporate social responsibility is one of the recent phenomena that appears in the last few years, that Egyptian consumers should be aware to achieve corporate goals. Consequently, various organizations in the Egyptian Market are placing greater emphasis on their social responsibilities, in terms of their ethical, economic, legal, and philanthropic dimensions. Current research aims to examine the awareness of Egyptian consumer of corporate social responsibility and analyze the subsequent impact on their purchasing behavior. The study also draws upon and adopts Carroll’s (1991) definition which states that meeting individuals’ financial, legal, ethical, and charitable commitments is known as corporate social responsibility or CSR. A questionnaire survey was distributed in Alexandria for sample of 150 consumers. According to the study’s results, all CSR elements were found to have no significant effect on Egyptian consumers’ behaviors, indicating that they have no regard for any CSR elements as they make purchasing decisions.
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| 653 |
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|a الاستراتيجيات التسويقية
|a المسؤولية الاجتماعية
|a سلوك المستهلكين
|a مصر
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| 692 |
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|b Corporate Social Responsibility
|b Consumer Behavior
|b Egypt
|b Marketing
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| 700 |
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|9 822250
|a Eshra, Nevine Ibrahim Abd El-Salam
|e Co-Author
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| 773 |
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|4 الاقتصاد
|4 إدارة الأعمال
|6 Economics
|6 Business
|c 028
|e The Financial & Commercial Researches Journal
|f Maǧallaẗ Al-Buḥūṯ Al-Mālīyyaẗ wa Al-Tugariyyaẗ
|l 001
|m ع1
|o 0475
|s مجلة البحوث المالية والتجارية
|v 026
|x 2090-5327
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| 856 |
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|u 0475-026-001-028.pdf
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| 930 |
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|d y
|p y
|q n
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| 995 |
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|a EcoLink
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| 999 |
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|c 1550676
|d 1550676
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