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The research Moduamkaroih press which is one of the important issues in the light of the new communication environment, and subjected Find a sample of academics, media specialists in the Faculty of Information, University of Baghdad to investigate Tfdilathmuaraúhm and attitudes and entrances to raise the profile of the Iraqi press and increase Mkaroitha from their point of view. Research was divided into three areas: the first dealt with the methodological framework of the research, and the second was the introduction of readability in light of new media, and the third dedicated to the study of the field. It lbrzastnajat Find Mayati: ‐ Local newspapers are still occupies the priority of Ahtmamatalambhothin in readability compared to Arab and international newspapers, and is still the world's press does not enjoy only a small percentage of the interest and readability. ‐ The reality of the new communication including an abundance of connectivity options and numerous media has an impact on the extent of irregular readability of the printed press. ‐ The newspapers favored by the respondents characterized as newspapers represent large institutions. ‐ Variation of respondents in determining the amount of the importance of the form of the newspaper of their favorite Some of them see as a very important (48.21%) for the marketing of printed under the dominance of visual elements, including the form over substance in fact communication of the new, and others felt that it is important because they believe the importance of form and content in marketing printed. ‐ The shape of the newspapers preferred to respondents was accepted by the majority of respondents, but did not reach the level that would bring him the strength of competition in the communication space. ‐ See the majority of their newspapers Alambhothinon favorite colors used with messages resolvability in a scientific and professional, enabling it to support the contents, and to achieve other objectives resolvability. ‐ Non‐Investment favorite newspapers to respondents all sizes and functions, including titles to achieve those objectives newspapers persuasive and influential aesthetic, self‐focusing on the function of those jobs, and this is what indicates the deficiencies in its professional journalist. ‐ Respondents gave priority to the photo in terms of (types of favorite photos with messages resolvability) for featured Alatsalaholaguenaih and influential aesthetic, giving importance to close the rest of the kinds of images that can be used resolvability messages. ‐ The majority of newspapers respondents preferred to give priority in the use of images depending on the degree importance of the subject in order to achieve the purposes of the multiple ones Takdah, explanatory, persuasive, splash, especially as it was unique in the dissemination of those images are used, while the focus of some newspapers preferred to respondents in the use of the images on the function and aesthetic directorial then of important parts in the design and output newspapers. ‐ Each page of the newspapers favorite, although the proportion differed preference and priority, of interest to some readers, the majority of respondents would prefer more than one page from the pages of their newspapers favorite. ‐ Iraqi newspapers that are still giving a press release priority, and that the press is still lacking in investigative journalism and investigative journalism. ‐ Preferences respondents indicate they are interested in more than one type of topics, with priority given to issues of political and cultural subjects and social issues, which requires the Iraqi press to reconsider the priorities of the subjects published by the press to meet the interests of various social circles. ‐ Still Iraqi newspapers, according to the answers of respondents, give priority to the issues of political activity the press, and often only cover the topics of cultural and social issues and religious subjects in some press materials in the inside pages, as well as topics other scientific, environmental and technical not received only attention slightly to the absence of the press specialist in Iraqi newspapers. ‐ The dominant feature of the favorite themes Iraqi newspapers to respondents is the hallmark of news, opinion and then feature according to the answers of respondents, which indicates that the Iraqi newspapers did not adapt to the limits of conflict and competition with the rest of the other means of communication in the communication of the new reality. ‐ Indicates divergence of views of respondents about grooming predominant in the contents of their newspapers favorite and get Alastmalten mental and emotional on the priority and Bnsptin percentage points close to each other and the emergence of swaying intimidation by (10.44%), that some arts press, especially the news and reports that must be characterized by ethics press has been overtaken by emotional grooming via a one using colors and sizes and formulations descriptive titles that indicate the opinion and suggestion and verbal affirmations and other inferences grooming emotional, and this is what marks the palaces in the professional side of some newspapers. ‐ Demonstrate the answers respondents that the Iraqi press gives priority in its news coverage and press releases to local affairs, while they focus on coverage of Arab and International Affairs at events large and very important, which confirms that they are heading to the reader Iraqi, nor can be attractive to the reader Arab and foreign.
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