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The Influence Of Relationship Quality Perceived Service Performance and Service Price On Service Price On Overall Satisfaction and Image : An Empirical Study

المصدر: مجلة التجارة والتمويل
الناشر: جامعة طنطا - كلية التجارة
المؤلف الرئيسي: Abass, Nabila (Author)
المجلد/العدد: ع1
محكمة: نعم
الدولة: مصر
التاريخ الميلادي: 2014
الصفحات: 1 - 39
ISSN: 1110-4716
رقم MD: 650730
نوع المحتوى: بحوث ومقالات
قواعد المعلومات: EcoLink
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المستخلص: This study aims to investigate the influence of (1) Relationship quality, perceived service performance, and service price, on overall satisfaction. (2) Relationship quality and perceived service performance, on dental clinics’ image. (3) Overall satisfaction on Dental clinics’ image. Based on a dataset collected from 471 patients in Beirut, the results of regression analysis reveal, as hypothesized, that there is a positive relationship with regards to (1), (2) and (3). Moreover, the results indicate that the service price exhibits the most influence on the overall satisfaction of patients, while the relationship Quality has the most influence on the dental clinics' image. The study concludes with recommendations for dentists and direction for future researches context.

ISSN: 1110-4716