The Electronic Marketplaces in Jordan : Factors Associated With Technological Product Failure

المصدر:	مجلة البحوث المالية والتجارية
الناشر:	جامعة بورسعيد - كلية التجارة
المؤلف الرئيسي:	الشيخ، مصطفى سيد (مؤلف)
المجلد/العدد:	ع1
محكمة:	نعم
الدولة:	مصر
التاريخ الميلادي:	2010
الشهر:	يونيو
الصفحات:	224 - 239
ISSN:	2090-5327
رقم MD:	663342
نوع المحتوى:	بحوث ومقالات
قواعد المعلومات:	EcoLink
مواضيع:	تكنولوجيا المعلومات \| التسويق الإلكتروني \| المنتجات الإلكترونية \| الفشل \| الأردن
رابط المحتوى:	PDF (صورة) PDF (نص) HTML

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المستخلص:	A survey questionnaire was the data collection tool for the descriptive part of this study. It was targeted at a number of firms with an intention to capture specific parameters. Questionnaires were sent to 227 customers. In this study we use questionnaire using a 5- point liker-type response format. We find the Individuals with higher incomes feel that customer expectations not met, no innovative advantage perceived and information about product is scarce, unclear, or difficult. We find that there are no statistical differences towards factors associated with technological product between men and women. We find that married households feel that poor selection of target market, distribution channel selection and poor communication of product benefits are factors associated with technological product. No statistical differences towards factors associated with technological product between individuals who got bachelor degree and others except in variables, which state that (no product technology meets consumers’ needs and price skimming strategy conflicts with mass-market approach). \
وصف العنصر:	النص باللغة الإنجليزية
ISSN:	2090-5327