| LEADER |
02148nam a22002057a 4500 |
| 001 |
0060379 |
| 044 |
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|b مصر
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| 100 |
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|9 342192
|a الشيخ، مصطفى سيد
|e مؤلف
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| 245 |
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|a The Electronic Marketplaces in Jordan :
|b Factors Associated With Technological Product Failure
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| 260 |
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|b جامعة بورسعيد - كلية التجارة
|c 2010
|g يونيو
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| 300 |
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|a 224 - 239
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| 336 |
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|a بحوث ومقالات
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| 500 |
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|a النص باللغة الإنجليزية
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| 520 |
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|b A survey questionnaire was the data collection tool for the descriptive part of this study. It was targeted at a number of firms with an intention to capture specific parameters. Questionnaires were sent to 227 customers. \ In this study we use questionnaire using a 5- point liker-type response format. \ We find the Individuals with higher incomes feel that customer expectations not met, no innovative advantage perceived and information about product is scarce, unclear, or difficult. \ We find that there are no statistical differences towards factors associated with technological product between men and women. \ We find that married households feel that poor selection of target market, distribution channel selection and poor communication of product benefits are factors associated with technological product. \ No statistical differences towards factors associated with technological product between individuals who got bachelor degree and others except in variables, which state that (no product technology meets consumers’ needs and price skimming strategy conflicts with mass-market approach). \
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| 653 |
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|a تكنولوجيا المعلومات
|a التسويق الإلكتروني
|a المنتجات الإلكترونية
|a الفشل
|a الأردن
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| 773 |
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|4 الاقتصاد
|4 إدارة الأعمال
|6 Economics
|6 Business
|c 030
|e The Financial & Commercial Researches Journal
|f Maǧallaẗ Al-Buḥūṯ Al-Mālīyyaẗ wa Al-Tugariyyaẗ
|l 001
|m ع1
|o 0475
|s مجلة البحوث المالية والتجارية
|v 010
|x 2090-5327
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| 856 |
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|u 0475-010-001-030.pdf
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| 930 |
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|d y
|p y
|q y
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| 995 |
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|a EcoLink
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| 999 |
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|c 663342
|d 663342
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