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|3 10.33858/0470-000-006-012
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|a ara
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|b الجزائر
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|a العطية، مؤيد عبدالحسين الفضل
|g Al-Fadl, Moayad Abdul-Hussein
|e مؤلف
|9 153965
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|a استراتيجيات التسويق العقاري في تحقيق التنمية الرشيدة
|b منهج كمي بالتطبيق في مشاريع السكن العامة في عمان/الأردن
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|b جامعة حسيبة بن بو علي بالشلف - مخبر العولمة واقتصاديات شمال إفريقيا
|c 2009
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|a 247 - 270
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|a بحوث ومقالات
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|b This study focuses on public societies building for living in Amman – Jordan. An business organizations specialized on projects constructions assumes that changes in the macro-economic (political changes, Economical changes, socio – cultured changes) affect the marketing decision making by them, certainly the decision's considered on productions construction and marketing the different real estate. \ The general business organizations in Jordan have variety interest with in two mainly approach's as follows: \ 1-\ Environmental limitations like (limited land space for living, limited water resources, limited materials resources which used for construction the living units. \ 2-\ Consumer behavior limitation like (high quality with less cost, desire of expanding horizontally, limited power of purchase, increase of family member by rate of birth). \ We consider an Mathematical Model which response to the above limitations, so the mathematical model focusing on three main strategies which: \ 1) Expanding vertically. 2) Expanding horizontally. \ 3) Mixed expanding (horiz – vertically). \ And to take under consideration the following: \ 1) \ Competitive advantage and quality requirements with less cost. \ 2) \ Worldwide domestically as well as internationally. \ 3) \ An integration with tourism marketing strategies
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|a مشكلات الإسكان
|a العقار
|a التنمية الاقتصادية
|a التنمية الاجتماعية
|a النمو السكاني
|a الأردن
|a القروض
|a المجمعات السكنية
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| 773 |
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|4 الاقتصاد
|6 Economics
|c 012
|e Journal of North African Economies
|f Mağallaẗ iqtiṣādiyāt šamāl ifrīqiyā
|l 006
|m ع 6
|o 0470
|s مجلة إقتصاديات شمال إفريقيا
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|v 000
|x 1112-6132
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|u 0470-000-006-012.pdf
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|d y
|p y
|q y
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|a EcoLink
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|c 68028
|d 68028
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