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|f Media is a necessity of life and a human value upon which human life is built in respect to his existence, true reality, creation, attachment to his Creator, self-awareness, relationship to life and human belonging. The forms and patterns of media have become numerous. News has an essential value, indeed represents an evolutionary need. It is imperative for a conscious and efficient person to understand his environment and the events and developments surrounding him, and to be aware of the circumstances and nature of his distant surroundings and his relationship and impact upon his immediate surroundings. All that, in truth, relies upon the news and the information it provides about the events; whether small and major. That is so that he can realize what he has, what is required from him, where he is, how he is, what his purpose and fate are.\nThe news is therefore an essential media form and an accurate and focused science based on scientific facts and theories addressed by scientists specializing and researching the reality of life, man and his position/role in it. The news, in reality, is information connected to an event. This information acquires its importance and seriousness from its true reality, nature and the extent of its impact on human beings and society. It is of such importance that the need to take care has become the source of thinking about the most effective means and methods to communicate it with the most accurate and clear reality, taking into account the diversity of the spectrum of society and their different levels of intellectual, mental and cognitive abilities. The preciseness of the subject becomes evidently apparent from this as it requires the utilization of an all-inclusive word that addresses the minds at their levels, carrying enough significance, adequacy, and ability to convince the recipient. For this reason, we viewed it to be important to embark upon this great responsibility, which is the study of the word's semiotics and its dialectical connection with the semiotics of the image/form in order to integrate and achieve the best formulas for expressing the facts of the news easily and in a naturally smooth manner, away from the cost and excess in respect to the drafting, expressing and addressing at the level of the minds of the recipients based on the diversity of their levels, their nature and customary manner of thinking.\nIn the first topic the two researchers addressed: Semiotics, the origin of the name, its dimensions, and the views of the scholars on it. It was specified to identifying the semiotics of the word and the need of the sender to achieve its goals/new through good reception and self-receptiveness, the attainment of conviction, in addition to what relates to the one receiving the news. This topic had three sub-topics as we will see.\nAs for the second topic: It tackled the image/form by identifying its true reality, dimensions, patterns and methods of presentation in order to reach the best convictions and acceptance of the recipient. It also looks at the scientific aspect of drawing and capturing it, the realization of its semiotics and the accuracy of its integration with the semiotics of the word to accomplish the best results and the most complete objectives.\nThe research concluded with a summary of the results of the research and some derived recommendations which, if invested, would accomplish making the news, styles and modes of presentation scientifically based, and would solve the problem related to the human reluctance to view the news and not understanding what is in it. We have therefore accomplished an important scientific goal as long as human needs it with his varieties and affiliations. That is as we observe that that the text and the image are two types that go hand in hand in the preparation of news bulletins, and any conflict between them results in an interruption of the desired inspiration from the television image. And what news bulletins present in terms of simulated news treatments within the local communication media, represents nothing other than filling the required time, following the end of the news text in the news scripts and does not represent a follow-on to the required semiotics. That is whilst television production must be planned according to a written scenario and the choice of text and image to highlight the semantic importance of both parties, as they cannot be separated from each other or one placed before the other.\nThis abstract translated by Dar AlMandumah Inc 2018.
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