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Intermedia Agenda-Setting Between Mainstream Media And New Media: A Study Of The 2010 Sudanese Presidential Elections

المصدر: مجلة ركائز معرفية
الناشر: مركز ركائز المعرفة للدراسات والبحوث
المؤلف الرئيسي: El Awad, Saif Aldin Hassan (Author)
المجلد/العدد: مج4, ع1
محكمة: نعم
الدولة: السودان
التاريخ الميلادي: 2016
التاريخ الهجري: 1437
الصفحات: 1 - 40
ISSN: 1858-6678
رقم MD: 753151
نوع المحتوى: بحوث ومقالات
اللغة: الإنجليزية
قواعد المعلومات: IslamicInfo, HumanIndex
مواضيع:
كلمات المؤلف المفتاحية:
Agenda-setting | intermedia agenda-setting | sosio-political blogs | sudan | content analysis | presidential elections | new media | socio-political blog | cross-lagged correlation
رابط المحتوى:
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المستخلص: This research on inter-media agenda-setting during the 2010 Sudanese presidential elections investigates the influence of new media agendas on traditional news media agendas according the theoretical framework of intermedia agenda-setting. The research was guided by the following research question: What role do blogs and mainstream media play in intermedia agenda-setting? This research applies content analysis, cross¬-lagged correlation analysis, and Rozelle-Campbell Baseline analysis. The findings demonstrate proof for intermedia agenda-setting role in Sudanese media across a number of dependent variables. The Sudanese newspapers influenced the agenda of Sudanese blogs; blogs are also obtaining an increasing impact on the agenda of newspapers. The content analysis found that socio-political blog issue agendas were strongly correlated with the agendas of the newspapers. Results of correlation analyses show that socio¬political blogs influenced newspapers at the first level of intermedia agenda-setting. Nonetheless, proof for intermedia agenda-setting was not evident at the second level. The findings also present evidence of intermedia agenda-setting between socio-political blogs and citizen journalism.

ISSN: 1858-6678

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