المستخلص: |
This research on inter-media agenda-setting during the 2010 Sudanese presidential elections investigates the influence of new media agendas on traditional news media agendas according the theoretical framework of intermedia agenda-setting. The research was guided by the following research question: What role do blogs and mainstream media play in intermedia agenda-setting? This research applies content analysis, cross¬-lagged correlation analysis, and Rozelle-Campbell Baseline analysis. The findings demonstrate proof for intermedia agenda-setting role in Sudanese media across a number of dependent variables. The Sudanese newspapers influenced the agenda of Sudanese blogs; blogs are also obtaining an increasing impact on the agenda of newspapers. The content analysis found that socio-political blog issue agendas were strongly correlated with the agendas of the newspapers. Results of correlation analyses show that socio¬political blogs influenced newspapers at the first level of intermedia agenda-setting. Nonetheless, proof for intermedia agenda-setting was not evident at the second level. The findings also present evidence of intermedia agenda-setting between socio-political blogs and citizen journalism.
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