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Japanese Perception of Arabic and English Corporate Logos

المصدر: المجلة العربية للعلوم ونشر الأبحاث
الناشر: المركز القومي للبحوث بغزة
المؤلف الرئيسي: Eibo, Ahmed (Author)
المجلد/العدد: مج2, ع6‪
محكمة: نعم
الدولة: فلسطين
التاريخ الميلادي: 2016
الشهر: سبتمبر‪
الصفحات: 225 - 232
DOI: 10.12816/0028590
ISSN: 2518-5780
رقم MD: 759878
نوع المحتوى: بحوث ومقالات
اللغة: الإنجليزية
قواعد المعلومات: HumanIndex
مواضيع:
كلمات المؤلف المفتاحية:
Arab corporate | Logo Design | Japan
رابط المحتوى:
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المستخلص: Recently, Japanese are increasingly interacting with Arabic logotypes as a consequence of growing trade between Japan and Arab countries. This paper aims to examine Japanese consumer perception of Arabic alphabetic logos compared to English of the same corporate. With 20 logos as stimulus of 10 globally well-known companies (FedEx, Burger King, CNN, Subway, Tide, Baskin-Robbins, Vodaphone, Starbucks, Coca Cola, and Adidas), a questionnaire survey was curry out by fifty undergraduate students (35 males, 15 females) corresponding to our explanatory study design. In (SPSS) data entry, Factor Analyses of interval sampling extracted three main images for corporate logos, that is “Traditional and Consistent,” “Familiar and Favorable,” and “Creative and Innovative” and revealed that Arabic logos are creative but unfamiliar to Japanese in result. Moreover, another result was detected by Rough Sets analyses of (ROSE2) showing that Japanese are more familiar with English alphabetic logos than they are with Arabic alphabetic logos. Our conclusion suggests that to enhance the recognition of Arabic corporate logos in Japan, it is essential to familiarize Japanese with the Arabic alphabet.

ISSN: 2518-5780

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