Investigating the Effect of innovation Characteristics on the adoption of Electronic newspapers in Jordan
| المصدر: | المجلة العربية للعلوم الإدارية |
|---|---|
| الناشر: | جامعة الكويت - مجلس النشر العلمي |
| المؤلف الرئيسي: | Zoubi, Faiz Hamad (Author) |
| مؤلفين آخرين: | Awwad, Mohammad S. (Co-Author) , Al Majali, Sawsan M. (Co-Author) |
| المجلد/العدد: | مج23, ع1 |
| محكمة: | نعم |
| الدولة: |
الكويت |
| التاريخ الميلادي: |
2016
|
| الصفحات: | 115 - 142 |
| DOI: |
10.34120/0430-023-001-005 |
| ISSN: |
1029-855X |
| رقم MD: | 762381 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Diffusion of Innovation ( DOl) | Electronic Newspapers | Observability | Relative Advantage | Compatibility | Trialability
|
| رابط المحتوى: |
عدد مرات التحميل
37
| المستخلص: |
This study aimed at investigating the factors that affect the adoption of electronic newspapers in Jordan. The study tested the attributes of the theory of diffusion of innovation developed by Rogers (1995), which consists of five independent variables (relative advantage, compat¬ibility, complexity, trialability, and observability) and the dependent variable (adoption).The population com¬prised consumers who used electronic newspapers. A questionnaire was distributed electronically to a conveni¬ence sample of consumers. 222 questionnaires were re¬turned and were suitable for analysis. The results showed that the constructs relative advantage, compatibility, trialability, and observability of electronic newspapers were all found to have a significant and positive impact on its rate of adoption, while complexity has a significant negative impact on its rate of adoption. Based on the findings and conclusions, a number of implications and recommendations are suggested, and some future research is proposed. |
|---|---|
| ISSN: |
1029-855X |
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