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Investigating the Effect of innovation Characteristics on the adoption of Electronic newspapers in Jordan

المصدر: المجلة العربية للعلوم الإدارية
الناشر: جامعة الكويت - مجلس النشر العلمي
المؤلف الرئيسي: Zoubi, Faiz Hamad (Author)
مؤلفين آخرين: Awwad, Mohammad S. (Co-Author) , Al Majali, Sawsan M. (Co-Author)
المجلد/العدد: مج23, ع1
محكمة: نعم
الدولة: الكويت
التاريخ الميلادي: 2016
الصفحات: 115 - 142
DOI: 10.34120/0430-023-001-005
ISSN: 1029-855X
رقم MD: 762381
نوع المحتوى: بحوث ومقالات
اللغة: الإنجليزية
قواعد المعلومات: EcoLink
مواضيع:
كلمات المؤلف المفتاحية:
Diffusion of Innovation ( DOl) | Electronic Newspapers | Observability | Relative Advantage | Compatibility | Trialability
رابط المحتوى:
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LEADER 02245nam a22002537a 4500
001 0142181
024 |3 10.34120/0430-023-001-005 
041 |a eng 
044 |b الكويت 
100 |9 52453  |a Zoubi, Faiz Hamad  |e Author 
245 |a Investigating the Effect of innovation Characteristics on the adoption of Electronic newspapers in Jordan 
260 |b جامعة الكويت - مجلس النشر العلمي  |c 2016 
300 |a 115 - 142 
336 |a بحوث ومقالات  |b Article 
520 |b This study aimed at investigating the factors that affect the adoption of electronic newspapers in Jordan. The study tested the attributes of the theory of diffusion of innovation developed by Rogers (1995), which consists of five independent variables (relative advantage, compat¬ibility, complexity, trialability, and observability) and the dependent variable (adoption).The population com¬prised consumers who used electronic newspapers. A questionnaire was distributed electronically to a conveni¬ence sample of consumers. 222 questionnaires were re¬turned and were suitable for analysis. The results showed that the constructs relative advantage, compatibility, trialability, and observability of electronic newspapers were all found to have a significant and positive impact on its rate of adoption, while complexity has a significant negative impact on its rate of adoption. Based on the findings and conclusions, a number of implications and recommendations are suggested, and some future research is proposed.  
653 |a الصحف الإلكترونية   |a نموذج Rogers  |a الأردن  |a الاختراعات التكنولوجية 
692 |b Diffusion of Innovation ( DOl)  |b Electronic Newspapers  |b Observability  |b Relative Advantage  |b Compatibility  |b Trialability 
700 |9 339547  |a Awwad, Mohammad S.  |e Co-Author 
700 |9 401815  |a Al Majali, Sawsan M.  |e Co-Author 
773 |4 الإدارة  |6 Management  |c 005  |e Arab Journal of Administrative Sciences  |f Al-Maǧallaẗ al-ʻarabiyyaẗ li-l-ʻuḷūm al-idāriyyaẗ  |l 001  |m مج23, ع1  |o 0430  |s المجلة العربية للعلوم الإدارية  |v 023  |x 1029-855X 
856 |u 0430-023-001-005.pdf 
930 |d y  |p y  |q y 
995 |a EcoLink 
999 |c 762381  |d 762381 

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