المستخلص: |
The largest digital libraries currently in free public access (LibGen and SciHub) are run by entities few would have expected to play a role in the propagation of scientific knowledge: highly resilient and organised groups of digital pirates. This paper examines, from the marketing science point of view, the data procurement methods, the economic models and the defensive systems employed by these digital libraries, and makes conclusions about the factors that are allowing them to flourish. The principal factors are: (a) the fundamental contradiction inherent in digital rights management (DRM) systems — the content, however strongly protected, must eventually be exposed in its original form to be readable; (b) economic unfeasibility of enforcing copyright on the Internet — the recent failed attempts by Elsevier are examined in particular detail; (c) emergence of influential left-wing political schools of thought regarding the "right" to information, particularly the so-called "open access" movement; (d) availability of high- bandwidth Internet connections, and of significant technical expertise, in countries that are fundamentally unfriendly to the Western legal system, including the copyright law; (e) emergence of financial transaction mechanisms that are beyond the control of nation states. The presence of these factors resulted in the appearance of vast publicly accessible libraries of — technically — copyrighted information. SciHub alone contains over 62 million academic papers and is currently serving over 200,000 requests per day. LibGen hosts approximately 1.6 million scientific and technical books, and 2.7 million fiction books. Both are flourishing; neither is going away anytime soon.
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