The Miles And Snow Typology Groups A Comparison Of Services And Manufacturing Samples
| المصدر: | المجلة العربية للعلوم الإدارية |
|---|---|
| الناشر: | جامعة الكويت - مجلس النشر العلمي |
| المؤلف الرئيسي: | Heiens, Richard A. (Author) |
| مؤلفين آخرين: | Quttainah, Majdi A. (Co-Author), Pleshko, Larry P. (Co-Author) |
| المجلد/العدد: | مج25, ع1 |
| محكمة: | نعم |
| الدولة: |
الكويت |
| التاريخ الميلادي: |
2018
|
| الشهر: | يناير |
| الصفحات: | 121 - 138 |
| DOI: |
10.34120/0430-025-001-005 |
| ISSN: |
1029-855X |
| رقم MD: | 871384 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
services versus manufacturing | marketing orientation | Miles and Snow | organizational structure
|
| رابط المحتوى: |
عدد مرات التحميل
22
| LEADER | 02246nam a22002537a 4500 | ||
|---|---|---|---|
| 001 | 1621958 | ||
| 024 | |3 10.34120/0430-025-001-005 | ||
| 041 | |a eng | ||
| 044 | |b الكويت | ||
| 100 | |9 469611 |a Heiens, Richard A. |e Author | ||
| 245 | |a The Miles And Snow Typology Groups A Comparison Of Services And Manufacturing Samples | ||
| 260 | |b جامعة الكويت - مجلس النشر العلمي |c 2018 |g يناير | ||
| 300 | |a 121 - 138 | ||
| 336 | |a بحوث ومقالات |b Article | ||
| 520 | |b The study represents an investigation of the Miles and Snow (1978) strategic profiles in samples drawn from two distinct industry sectors: financial services firms and product manufacturing firms. In particular, the authors investigate how the Miles and Snow (M&S) strategy groups differ in organizational structure, marketing orientation, and performance. Findings indicate that Prospectors and Analyzers are more market oriented overall as well as more competitor oriented than their Defender and Reactor counterparts. In addition, financial services Reactor firms exhibited the lowest market share and profit performance. The findings also show that Analyzers from the product manufacturing sample performed at the highest level in terms of both market share and profits. Exceptfor the product manufacturing Analyzers, the profit performance of services Prospectors was also superior to the other M&S types. | ||
| 653 | |a الأنشطة الإقتصادية |a القطاع الصناعي |a صناعة الثلج |a السياسة الإقتصادية |a التنمية الإقتصادية |a النمو الإقتصادي |a التنمية المستدامة |a مستخلصات الأبحاث | ||
| 692 | |b services versus manufacturing |b marketing orientation |b Miles and Snow |b organizational structure | ||
| 700 | |9 346816 |a Quttainah, Majdi A. |e Co-Author | ||
| 773 | |4 الإدارة |6 Management |c 005 |e Arab Journal of Administrative Sciences |f Al-Maǧallaẗ al-ʻarabiyyaẗ li-l-ʻuḷūm al-idāriyyaẗ |l 001 |m مج25, ع1 |o 0430 |s المجلة العربية للعلوم الإدارية |v 025 |x 1029-855X | ||
| 700 | |9 469614 |a Pleshko, Larry P. |e Co-Author | ||
| 856 | |u 0430-025-001-005.pdf | ||
| 930 | |d y |p y | ||
| 995 | |a EcoLink | ||
| 999 | |c 871384 |d 871384 | ||
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