Consumer Participation in Co-creation : Investigating the Moderating Role of Empathy
| المصدر: | المجلة العلمية للدراسات التجارية والبيئية |
|---|---|
| الناشر: | جامعة قناة السويس - كلية التجارة بالاسماعيلية |
| المؤلف الرئيسي: | Mahmoud, Reem Refai Ahmed (Author) |
| المجلد/العدد: | مج8, ملحق |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2017
|
| الصفحات: | 1 - 25 |
| DOI: |
10.21608/JCES.2017.51649 |
| ISSN: |
2090-3782 |
| رقم MD: | 890209 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | EcoLink |
| مواضيع: | |
| رابط المحتوى: |
عدد مرات التحميل
32
| LEADER | 01954nam a22002177a 4500 | ||
|---|---|---|---|
| 001 | 1639972 | ||
| 024 | |3 10.21608/JCES.2017.51649 | ||
| 041 | |a eng | ||
| 044 | |b مصر | ||
| 100 | |9 478017 |a Mahmoud, Reem Refai Ahmed |e Author | ||
| 245 | |a Consumer Participation in Co-creation : |b Investigating the Moderating Role of Empathy | ||
| 260 | |b جامعة قناة السويس - كلية التجارة بالاسماعيلية |c 2017 | ||
| 300 | |a 1 - 25 | ||
| 336 | |a بحوث ومقالات |b Article | ||
| 520 | |b The current study explores one of the boundary conditions under which customers decide to engage in co-creation activities which is empathy. A sample of 103 participants were recruited and between-subjects experimental design with two groups (treatment vs. control) were employed. Hayes PROCESS model 1 were utilized for data analyses. The finding did not provide support for any of the empathy subscales as a moderator of the link between co-creation and both behavioral intentions and word of mouth communication intentions. Thus, regardless of the level of empathetic orientation an individual co-creation produces a positively strong direct impact on both behavioral intentions and word of mouth communication intentions. Future research should consider testing this link using different types of co-creation (e.g., co-creation for others) to provide deeper understanding on the role of empathy. | ||
| 653 | |a المستهلك |a العملاء |a سلوك المستهلك | ||
| 773 | |4 إدارة الأعمال |6 Business |c 032 |e Journal of Commercial & Environmental Studies (JCES) |f Al-Mağallah Al-ʿilmiyyaẗ Lil Dirāsāt Al-Tuğāriyyaẗ wa Al-Buḥūṯ Al-Bī’iyyaẗ |l 987 |m مج8, ملحق |o 0335 |s المجلة العلمية للدراسات التجارية والبيئية |v 008 |x 2090-3782 | ||
| 856 | |u 0335-008-987-032.pdf |n https://jces.journals.ekb.eg/article_51649.html | ||
| 930 | |d y |p y | ||
| 995 | |a EcoLink | ||
| 999 | |c 890209 |d 890209 | ||
عناصر مشابهة
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Utility of the Theory of Planned Behavior for Predicting Consumers’ Intentions toward Involvement in Co-Creation Activities
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The Role of Agency-Communion on the Relationship between Power, Consumers’ Perception of Ethical Products, and Purchase Intention: Mediation Model
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Value Co-Creation and its Effect on Behavioral Intentions: An Analytical Study of the Opinions of a Sample of Clients of Tourism Organizations
بواسطة: Al-Badry, Hussein Falah Ward منشور: (2024) -
Exploring Factors Influencing the Adoption of Electronic Cigarettes by Jordanian Consumers: The Moderating Role of Demographic Factors
بواسطة: خريم، الوليد محمد منشور: (2022)
