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الرئيسية > الفكرة الإعلانية بين المعنى ال...>الوصف

الفكرة الإعلانية بين المعنى الاجتماعي وسلوك المتلقي

العنوان بلغة أخرى: Advertising Idea between Social Meaning and Receiver Behavior
المصدر: مجلة العمارة والفنون والعلوم الإنسانية
الناشر: الجمعية العربية للحضارة والفنون الإسلامية
المؤلف الرئيسي: قطب، ميسون محمد (مؤلف)
المؤلف الرئيسي (الإنجليزية): Qutp, Maysoon Mohamed
مؤلفين آخرين: محمد، لمياء عبدالكريم قاسم (م. مشارك) , الشرع، علاء جميل حسان (م. مشارك)
المجلد/العدد: ع12
محكمة: نعم
الدولة: مصر
التاريخ الميلادي: 2018
التاريخ الهجري: 1440
الشهر: أكتوبر
الصفحات: 618 - 633
DOI: 10.12816/0047898
ISSN: 2356-9654
رقم MD: 923932
نوع المحتوى: بحوث ومقالات
اللغة: العربية
قواعد المعلومات: HumanIndex
مواضيع:
الأيديولوجيا
المعنى الاجتماعى
سلوك المتلقى
الفكرة الإعلانية
السيميوطيقا
رابط المحتوى:
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المستخلص: The identity and value of the product is determine by the process of linking the product with values and social meanings through the means of advertising. In the late 20th century a theory was developed in advertising, based on the theory of meaning as a rule, and this view of the declaration came to say that advertising is not only a conveyor of information but a source of building or Establish the personality and identity of the recipient and society, and thus can expand the entrance of meaning as the basis of individual world life into social contexts. Research problem: 1- To what extent does the theory of social meaning contribute to the advertising idea? 2- How does the ideological content of an advertisement contribute to the behavior? Research importance: 1- Design the ads and create an advertising idea through the theory of meaning as a rule. 2- Drawing a positive mental image of the advertiser through social meanings in the design of the advertisement. Research goals: 1- Study the role of the theory of meaning in the design of advertising and its role in the creation of the idea of advertising. 2- Study the role of the ideological content of the Declaration in drawing a mental image of the declared. Research hypotheses: 1- The study of social meaning may contribute to the creation of a successful advertising idea. 2- The meaning of the Declaration may contribute to the drawing of a positive mental image of the recipient from the author. Research Methodology: The researcher will take the approach of description and analysis, through the theoretical framework and analysis of some models to confirm the hypotheses of the research
ISSN: 2356-9654

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