Marketing Practices of Tourism and Hospitality Enterprises for Attracting Domestic Tourists in Egypt
| المصدر: | مجلة اتحاد الجامعات العربية للسياحة والضيافة |
|---|---|
| الناشر: | جامعة قناة السويس - كلية السياحة والفنادق |
| المؤلف الرئيسي: | Mohammad, Abuelkassem A. A. (Author) |
| مؤلفين آخرين: | Ammar, Salama A. M. (Co-Author) |
| المجلد/العدد: | مج14, ع1 |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2017
|
| الشهر: | يونيو |
| الصفحات: | 155 - 170 |
| DOI: |
10.21608/JAAUTH.2017.50043 |
| ISSN: |
1687-1863 |
| رقم MD: | 929067 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | HumanIndex |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Domestic Tourism | Tourists | Marketing Practices | Egypt
|
| رابط المحتوى: |
عدد مرات التحميل
24
| المستخلص: |
This study aimed to investigate the domestic tourism from the perspective of the managers of tourism and hospitality enterprises in Egypt to explore their perception of domestic tourists and identify and critically evaluate the marketing practices they undertook to attract local tourists. A quantitative approach was adopted in this study using questionnaire survey as a tool for collecting primary data. The survey was conducted among managers of different tourism enterprises (e.g. travel agents, gift shops) and hospitality enterprises (resorts, hotels, restaurants). The sample included 116 tourism and hospitality enterprises from different tourist cities in Egypt. The results revealed that the majority of these enterprises were mainly targeting domestic tourists who provided a large share of their overall business. The results also showed that the majority of the enterprises were fairly satisfied with domestic tourists and perceived them to be slightly important to their business. The study explored some marketing practices that tourism and hospitality enterprises undertook to attract domestic tourists, such as: reducing prices and rates of products and services; offering assorted packages at reduced prices; providing suitable services for domestic tourists. The study presents some practical recommendations that would enhance the marketing activities of tourism and hospitality enterprise to attract domestic tourists. |
|---|---|
| ISSN: |
1687-1863 |
عناصر مشابهة
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Towards Employing Tourism and Hospitality Services in Marketing Roots Tourism to Egypt
بواسطة: Ammar, Salama A. M. منشور: (2022) -
Demarketing Tourist Products in Egypt: A New Management and Marketing Approach
بواسطة: Abd El-Jalil, Sabreen G. منشور: (2016) -
Hospitality Industry And Religious Needs of Tourists to Market Egybt as Destination For Regligious Tourism : Case Study of Alexandria City
بواسطة: El Gamal, Hanan L. منشور: (2012) -
Towards Marketing Tourism and Hospitality Services in Egypt, Tunisia and Lebanon as a Mega Destination
بواسطة: Abdulaziz, Tamer منشور: (2022) -
Role of Tour Guides in Tourism Promotion and Impact on Destination Image and Tourist Revisit Intention in Egypt: A PLS-SEM Model
بواسطة: كامل، نهي أحمد منشور: (2021)
