Demarketing Tourist Products in Egypt: A New Management and Marketing Approach
| المصدر: | مجلة المنيا لبحوث السياحة والضيافة |
|---|---|
| الناشر: | جامعة المنيا - كلية السياحة والفنادق |
| المؤلف الرئيسي: | Abd El-Jalil, Sabreen G. (Author) |
| مؤلفين آخرين: | Ezzat, Mohammad (Co-Author) |
| المجلد/العدد: | مج1, ع1 |
| محكمة: | نعم |
| الدولة: |
مصر |
| التاريخ الميلادي: |
2016
|
| الشهر: | يونيه |
| الصفحات: | 145 - 165 |
| ISSN: |
2357-0652 |
| رقم MD: | 934172 |
| نوع المحتوى: | بحوث ومقالات |
| اللغة: | الإنجليزية |
| قواعد المعلومات: | HumanIndex |
| مواضيع: | |
| كلمات المؤلف المفتاحية: |
Demarketing | Demand Control | Management | Mass Tourism | Strategy
|
| رابط المحتوى: |
عدد مرات التحميل
24
| المستخلص: |
Scholars have paid little attention to the concept of demarketing in the tourism sector. This research focuses on the concept and theory of demarketing as a marketing strategy, a policy option, as well as a promising management tool in tourism field in Egypt. The study argues that demarketing has been unconsciously used in Egyptian tourist activities without full recognition or appreciation of its merit as an effective marketing and/or management tool. Statistics of tourism traffics are used to demonstrate an aspect of the mass tourism in Egypt. Furthermore, interviews are conducted with academics and experts to assess the suggested demarketing strategy, which can be used to demarket some Egyptian tourist products to encourage other products, decrease the pressure of the mass tourism, and simultaneously remarket it to attract the higher yielding markets. |
|---|---|
| ISSN: |
2357-0652 |
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